I've been saying for some time that conservatives need to get into the entertainment game, and I'm more than happy that we're actually getting to a point where this is becoming reality. Diversity of opinion, ideas, and mentalities is needed for the entertainment industry, not just diversity of skin color or gender.
But the one thing I've been shouting from the rafters about is that we need entertainment made by conservatives who aren't necessarily "conservative." That conservatism should come out naturally through the story, not be so in your face that it effectively becomes propaganda.
To be sure, some of the movies and television shows that have come out of places like The Daily Wire have come close. "Lady Ballers" is a big step in the right direction. With a bit of fine-tuning that would see the messaging hidden within stories, especially comedies, conservative-created entertainment could become the breath of fresh air the Western world needs. I haven't gotten to see any of it yet, but even Matt Walsh looks like he's also on the right track with "Judged," and that guy's takes on entertainment are usually the worst.
But while advancements are being made in the entertainment sector by conservatives, one thing conservatism has been heavy on is "content."
As James O'keefe told me back when I was doing a little undercover work for him, "content is king," and he's not wrong. Content is the lifeblood through which the conservative movement keeps going in the age of the internet. Content is the dispersal of information. It forces people to deal with the subjects at hand. Content can be so disruptive to the narrative that the left spends an inordinate amount of time trying to find new ways of silencing it.
Content is all well and good but we rely on it too much.
For instance, when TheBlaze appeared out of a rebranding from GBTV, it was billed as a place where a variety of content would be put forth, including documentaries, entertainment, and news. However, a few years later, it devolved into just more conservative content that mainly circulated around talk shows and podcasts.
Which is fine. A bit of a setback but perhaps the TheBlaze needed to crawl before The Daily Wire could walk.
But now we see Truth Social getting into the entertainment game. As reported by Reclaim the Net, CEO Devin Nunes said the platform is launching its own "news and entertainment" venture:
CEO Devin Nunes emphasized the initiative’s commitment to freedom of expression. “We’re excited to move forward with the next big phase for Truth Social,” said Nunes said. “With our streaming content, we aim to provide a permanent home for high-quality news and entertainment that face discrimination by other channels and content delivery services. There is a lot of great content that simply can’t find an audience for unjust reasons, and we want to let these creators know they’ll soon have a guaranteed platform where they won’t be canceled.”
The service aims to include diverse offerings such as news networks, religious channels, family-friendly movies, documentaries, and other material that faces cancellation risks, suppression or struggles to be shown on mainstream media platforms.
What's the problem with this? Nothing on the surface, but I've heard this song and dance before a million times from conservative networks that just end up reverting to being the home of news shows, talk shows, and podcasts. These things feed people news and opinions that are valuable, at least most of the time, but "content" isn't going to change minds, it's going to reinforce the minds that are already made up.
We begin bubbling ourselves and we become too comfortable. We get to the point where no new ideas enter the fray and we become content watching content that repeats itself over and over again, just from different people.
That's what happened to the left.
In fact, they became so obsessed with churning out content that they let infect the entertainment they made and now it's something few people truly want to watch.
Moreover, with so much saturation of conservative content, the space is becoming a bit overwhelmed. It's not going to be worth as much and everyone's word is going to get lost in a sea of everyone else's. Good ideas may actually get buried by the people who can have the loudest circus.
Again, content isn't bad, but if we're truly wanting to change hearts, then conservatives should focus more on the arts and not as much on the news and current events side. I think it's got that pretty well covered.