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I Hope Disney Goes to Rehab

AP Photo/Francois Mori, File

I've said in previous articles that I actually don't want Disney to die off. When I say this, a lot of people disagree with me and, instead, advocate for the total death of the company. There's a focus on what it's doing.

I want to focus on what it's done. 

Disney was once an American institution that Americans could be proud of. This used to be a company that broke ground so often that if it produced anything, people would line up around the block to see it. A Disney movie release was an event. It created fans that were so die-hard that grown adults would collect piles of memorabilia for display in rooms dedicated to it. Millions of families would make a pilgrimage to a Disney park every year. 

Disney made people feel good. The company took them places they'd never been before and showed them things that would blow their minds, and not just in America. The world looked at Disney as the leader in entertainment. 

Then, like many things, it was infected with radical ideologues who thought the company had a responsibility to serve up social awareness, social guidance, and social finger-wagging to influence the people toward a false idea of a leftist utopia. 

These people infiltrated Disney through various means, be it money or influence, pushed out anyone who actually knew what Disney was about and what it could accomplish, and proceeded to turn The Magic Kingdom into Plato's "Ship of Fools." 

I've been reporting on a fight currently happening for the very soul of Disney between Disney CEO Bob Iger and Trian Partners President Nelson Peltz. If Peltz wins, he'll likely do what he does best: go into failing companies and turn them around. Judging by the way Peltz talks, he knows exactly what the problem is and I have every confidence that, with the problem identified, he'll fix it. 

He's not shy about speaking out about it, either. He knows the company has gone woke, and that's why it's going broke. 

(READ: Nelson Peltz Launches Verbal Attack on Disney's Wokeness, Asks Questions Customers Have Been Asking)

But Iger hasn't been idle and he's been gathering his own endorsements and help to fend off Peltz. I really, really hope Iger fails, because I want to see Disney rescued. 

The way I look at Disney isn't as an evil entity as many people do. I see it as a hostage. Somewhere behind all these people who are standing on the shoulders of giants and spitting off the edge is a company that is being held back. Its greatness is being diminished by people who don't know or care about what they have. They care only about the money and the message. 

They want easy cash grabs through remakes and reboots. They want to use previously loved franchises to draw people in so they can preach at them. They want to impress the very small but very loud radicalized crowd that the woke infection stems from. They want to simper and bow to ESG overlords for easy money.

Disney itself isn't evil; it's just being used by evil people. 

Disney, if it were to break free from these greedy activists, would be the American institution we all know and love. One that would imagineer new technologies and stories that would be incredible to witness. This Disney wouldn't rely on reboots and rehashes because it would be too busy doing something new and mind-blowing. 

Disney doesn't need to be destroyed; it needs to be rescued. 

If Peltz does win his fight, it won't mean that Disney will suddenly turn around and be the Disney of old. That's going to be a slow, painful process, but rehabilitation doesn't just happen overnight. It's not a fun thing to go through, but if Peltz can succeed and he does help Disney regain itself, then it could be a company that is stronger and more American than ever. 

Stockholders would do well to vote for Peltz because they would be the people who could say they helped restore the magic. 

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