The Bud Light Boycott Is a Stunning Rebuke of Transgenderism, but Don't Expect Corporations to Learn Anything

Whitney Curtis

Bud Light really stepped in it when it made Dylan Mulvaney one of its new frontmen. Celebrating his 365th day of “girlhood” wasn’t just a head-scratching move from a beer that had thus far made its money by advertising to men, sports fans, and down-home, blue-collar, all-American workers, it was an embrace of something that many of its customer base considers detestable.

Transgenderism isn’t something to embrace. It is a mental disorder and it’s a highly destructive one at that. Moreover, it’s opened the door for pedophiles and sexual assaults against women and girls that, for some reason, the left completely denies is happening.

Gender dysphoria is a mental disorder with a high depression and suicide rate and isolates the young from people who truly care about them in a very cult-like way.

(READ: How the Transgender Community Uses Cult-like Tactics and Unmitigated Fear to Seduce and Destroy)

Naturally, a great deal of Americans would rather not buy into the transgender narrative, especially as they watch its activist community destroy and consume everything and everyone it touches. If you’re a parent, you’re liable to fight incredibly hard to keep it away from your child.

So it wasn’t any wonder that when Bud Light decided to slap Mulvaney’s face on its cans, a boycott from its potential consumer base would start. Anyone with half a brain cell would have seen that one coming, but judging by its VP of marketing, brain cells aren’t exactly easy to come by.

Anheuser-Busch is going through a hard time but this too will pass. The public has a short memory and as soon as the fervor of the boycott passes, many people will resume buying Bud Light. It just has to weather the storm and make some moves once the dust settles to get back into bars, events, and home refrigerators.

Will it have learned a lesson?

In the short term? Yes. In the long term? No.

Anheuser-Busch is a corporation, and corporations speak only one language; money. If tomorrow, A-B learns that it can score a billion dollars by slapping the Bud Light logo on a trans flag being humped by a Sam Smith in his devil outfit, then they’d have the photographer ready and Smith greased up within the hour.

Rest assured, the Bud Light boycott is an incredibly loud rebuke of transgenderism but you can’t expect corporations to learn from boycotts. They hardly matter in the long run for the corporation overall. That doesn’t mean boycotts are useless gestures. They’re a strong signal to like-minded people and an opportunity for other businesses to make their mark at the moment.

But the sad fact is that if A-B was truly worried about their business, then it would offer a full-throated apology for endorsing something that’s dangerous, especially to the impressionable youth. It would say that while anyone from any walk of life is welcome to drink Bud Light, it should not have stepped into such a contentious issue.

Not only would it announce it has discontinued its association with Mulvaney, but it would announce that Alissa Heinerscheid, the Vice President of Marketing who spearheaded this partnership with Mulvaney, has been terminated for such a horrendous misstep.

All of this would be nice, but this won’t happen. Not only does A-B not truly believe it, but it also stands to lose a lot of money from ESG-enforcement agencies like BlackRock.

(READ: The Sinister Reason Behind Why You’re Seeing Dylan Mulvaney Everywhere Now)

It won’t back down because it can’t back down.

The only thing learning anything from this whole debacle is you. You know where A-B stands, and what beers to drink instead, and you also know that there are so many people who still believe in the reality of gender and traditional values that it can make a major corporation blink. You’re stronger than you’re being told. You’re understanding things they wanted you to never learn in the first place.

I honestly hate to sound like a pessimist, especially because I’m a pretty unrelenting optimist, but I am a realist on top of all of it. Major corporations, at this point in human history, are controlled by radical leftist interests and as such they are going to tout radical leftist narratives and causes. Until something causes a major cultural shift and monetary collapse hits these radical leftist organizations that promote radical politics, this is how most corporations are going to act.

When they do act up, find out which products are under their umbrella and proceed to not buy them anymore. Talk about it online. Make it clear you’re unhappy about what they did and do so in the open. Tell others about it. Boycott and stick with it.

It probably won’t sink the offending corporation, but at least you and those like you won’t be contributing to its madness.


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