We’re constantly being injected with leftist narratives in an attempt to push politics and normalize absurdity, and it’s done through every outlet imaginable, especially through major corporations. You can’t drink a soda without hearing about some sort of social justice nonsense attached to it. Every other commercial is pushing some sort of message and even sports has become a vessel through which political nonsense has been pushed.

But it gives us a very firm idea about where woke culture gets its power from.

Looking at social justice advocacy, we can see that it acts much like a parasite. By itself, woke culture is an absurd mess of illogical hot takes, lies, and complete denials of basic reality. In order to be normalized, it has to be pushed through very large outlets with many people experiencing the concept all at the same time, causing the illusion that this way of thinking is somehow legitimate enough to be taken seriously by important people.

Through this and very aggressive and intimidating activism, the woke parasite can spread to the people where it will take root in many other places, from major corporations down to your own community such as its City Hall or local school boards.

So how do we fight the infection?

When it comes to corporations, they adopt woke messaging because they believe that’s what the people want. Despite it not working out and the “get woke, go broke” principle being well known among the people, corporations have been so infiltrated by these social justice activists that the message is pushed in spite of the brand’s failure due to leaders being intimidated into compliance. Many CEOs and administrators have found themselves ruined thanks to cancel culture, and were either voted off by a board looking to avoid bad press and buy backlash or were intimidated or guilted into resigning.

Still, the one thing going against these corporations is that at the end of the day, their primary concern is money, not social do-goodery.

The sad truth is if that tomorrow the world (including the media, Hollywood, etc.) declared that white supremacy was the right way for the world to think in terms of race, then almost every corporation would begin releasing ads that declared whites as superior. They would create hashtags for digital campaigns and slap their products with some form of glorification of white people. CEOs and communications officers within the company would give interviews where they would say they always held whiteness very close to their hearts and always felt that way.

Do they really, truly believe that? Probably not. Any truly sane person would never believe in the superiority of one person over another based on their melanin levels.

But whether they believe it or they don’t isn’t the point. The point is that they want the population that now embraces white supremacy to believe that they do, because if they believe it then they’ll be more likely to buy their product. The hope is that sales will go up thanks to the company being in the good graces of the public.

The trouble is that many companies today are incredibly large due to owning more than just a few brands or having such a massive customer base that even if they did lose a few million people in a boycott it would hardly make a dent.

The truth is, many corporations today hear the word “boycott” and laugh. After Nike embraced Colin Kaepernick and his message, tweets containing vows of never buying Nike again and pictures of burning Nike apparel were drowned out by the increased sales figures. You may have not purchased a Nike shoe since, but 50 other people have, and for every one of you there are at least 50 of them.

Many people don’t hold to boycotts because they can’t or they stop caring.

But this doesn’t make the boycott useless.

After Netflix released “Cuties,” a movie containing young children dancing in sexually suggestive ways, a boycott was called for by many people, and to be sure many people canceled their subscription. Eight times the usual amount, in fact.

Did it matter? Not really. The minimum amount of unsubs needed for Netflix to really feel the burn would be around 37.2 million or roughly the population of Canada. The number of subs lost for Netflix over the “Cuties” debacle didn’t nearly approach that. In fact, they made those subscriptions back up the following week.

The point that “Cuties” was bad wasn’t made by the unsubscribed, however, it was the fact that it wasn’t finding an audience. After the furor over it died down, Netflix tucked it away into the library and didn’t really mention much after that. Moreover, they haven’t really created or bought anything like it since.

Fast forward to 2021 and Netflix releases a live-action Cowboy Bebop show. It’s widely panned for its woke-ifying of the classic anime and people just weren’t piling in to watch it. It was promptly canceled only a few weeks after its release.

(READ: What Hollywood Should Learn After Netflix’s ‘Cowboy Bebop’ Was Canceled After Only Three Weeks)

This isn’t to say that boycotts are wholly useless.

Let’s leave digital and head to the world of shaving where Gillette released one of the most insulting commercials ever created by a company that targeted men as idiotic, savage, and in need of feminism. Parent company Proctor and Gamble had a really successful year with all of its brands…except Gillette which took a multi-billion dollar loss.

Since then, the razor company hasn’t embraced that type of messaging again. In fact, they came out with an ad that weakly attempted to glorify the American soldier soon after in an attempt to make up for it. Scrolling through the company’s many videos on YouTube, it would appear that it’s disappeared from public view, being only accessible if you have a link to it already. They’ve also turned off the comments on it.

The point is clear. The messaging will cease if the people say it should, but this is through the use of both macro and micro-boycotts. Unsubbing from Netflix will mean nothing but if you and everyone else don’t watch a specific show, then Netflix will get the message. If Colin Kaepernick is put into a Madden game, then don’t buy that year’s Madden. If you’re looking for a good NFL game, buy a previous year.

Believe me, they’ll notice these small changes if enough people do it. They may not admit their folly but you’ll definitely see it in the way they treat their product. They’ll begin backing away from woke messages.

Once that starts to happen, the woke parasite will find its voice lessened and fewer people will be affected by it. After enough time, it’ll become too weak to sustain itself without the assistance of corporations and platforms. Before you know it, woke culture will return to the fringes where it belongs.