If you’ve been following the saga of one Carson King, an Iowa man who raised over $1 million for a children’s hospital then you’ll know that ballet that occurred between King, the Des Moines Register, and the beer company Anheuser-Busch.

If not, then here’s a quick rundown…

King held up a sign on television asking for beer money to be delivered to his Venmo account. Before he knew it, he had hundreds of thousands of dollars. He decided to donate that money to charity, and Anheuser-Busch promised to match it. The story became mainstream news. The Des Moines Register set to do a story on King, but for some undiscernable reason, decided to look into his social media history all the way back to 2011.

They found a tweet King wrote when he was 16 which quoted comedian Daniel Tosh when he was saying something racist. The Register told King they were going to expose him, causing King to reveal the tweets to the public before the Register could and issued an apology. As a result, Anheuser-Busch promised to fulfill their deal, but publicly distanced themselves from King.

You can read the story in detail below.

(READ: Man Who Raised $1 Million For A Children’s Hospital Now Having His Life Ruined Over An 8-Year-Old Tweet)

As an aside, the Des Moines Register ended up the bad guy in the public eye for its ridiculous “journalism,” especially after it turned out that the reporter who tried to out King for his tweets had made some awful tweets in the past himself, including saying he’d like to teach kids to use drugs and become prostitutes.

(READ: Des Moines Register Reporter Who Took Down Charitable Man Over Old Tweets Has Nasty Tweets Himself)

But while the Des Moines Register was rightfully pummeled for its asinine reporting, we need to remember that Anheuser-Busch is a third party in the story that, despite fulfilling its promise to give to charity, did the wrong thing by caving to what we’ve collectively deemed as “cancel culture.”

It’s completely reasonable to dismiss tweets made by a young teenage boy almost a decade ago, yet the brass at the beer company immediately turned their back on a good man for past mistakes, almost without a second thought. It thought that it was making a statement about not standing with racism, to be sure, but it’s highly unlikely that King is even a racist. He was likely not even a racist when he posted the Tosh.0 quotes.

Besides, if we’re going to hold racial things people have said in their past against them, then Anheuser-Busch has logged a few examples of how they’re racist themselves.

So Carson King was apparently citing Tosh quotes in his Tweets 8 years ago from when he was 16, and he genuinely apologized. Your turn, @AnheuserBusch . Does the same standard apply to you? How far does this go? Cowards. pic.twitter.com/qHeN11KjXB

— Dana Loesch (@DLoesch) September 25, 2019

Weird that @AnheuserBusch is willing to hold racial things people said in their distant past against them. pic.twitter.com/2WqAwhRjpe

— Brandon Morse (@TheBrandonMorse) September 26, 2019

If Anheuser-Busch is so principled, then surely they’ll issue an apology for ads like these, right?

…right?

The truth is, I don’t want an apology from them for these ads. It was a different time and they didn’t know any better, much like young King.

What they should apologize for is abandoning King and promoting a culture where we hold our past sins against each other, even those that we made in our childhood. I find that far more dangerous than someone quoting Daniel Tosh.

Because they caved, it gave the outrage brigades, political activists, and hypocritical media outlets all the more fuel to continue trying to ruin people’s lives over something so stupid as an inappropriate joke. Nobody would have suffered because of King’s tweets, but people will suffer from moral busybodies crusading against good people by making their past mistakes the most relevant thing about them.

Not to mention, they just signaled to all these self-appointed moral police that they can be easily scared into compliance. Have fun with that.

If Anheuser-Busch has any sense of propriety, then they’ll apologize for abandoning King and make it clear that taking part in “cancel culture” was a mistake. It’ll make the activists and the media angry, but it’ll please everyone else, and everyone else is a large majority.

Trust me, very few corporations have gotten woke and not gone broke. Gillette and Dick’s Sporting Goods can tell that story well enough. If Anheuser-Busch wants to go down the same road, it’ll be surprised at how many people find better beers to drink.