You likely did not notice this weekend, and the numbers prove this out, but for reasons that defy common pragmatism, the Disney Corporation decided to re-release its notoriously historic motion picture, “Snow White.” On my entertainment business podcast “The Culture Shift,” we frequently comment on how we love covering the corporate side of Hollywood because they frequently defy common-sense economic practices, often with staggering dollar figures.

Add to this list of fascination the attempt to generate interest in this complete failure. Technically, this weekend was an expansion, since it was still showing in a flickering few theaters, as the studio decided to plug this misfire into over 1,000 new screens on Friday. The result was about what anyone – at least outside of Disney – would expect. 

For the entire weekend Disney’s debacle drew in a meager $467,113, while showing on 1,330 screens. This brought it to the #14 position at the box office, but the metrics show the real carnage. On a per-screen average the film would rank #60, as it took in only $351. That would be the entire sum for the full three-day run. In many theaters, showings took place without a single ticket being sold.

Snow White didn't flop hard enough the first time. They reissued it. Show starting in 15 minutes has zero tickets sold. The next two shows have 1 ticket sold ..combined.

— Kingfreak49 🗣 (@Kingfreak491) May 10, 2025

So the question lingers: Why do this? A few theories as to what inspired this shameful effort. The most obvious, but still opaque rationale is that today the movie begins its run in the secondary market. Streaming services are currently offering the film for home viewing, with a purchase price of $30, or the 48-hour rental fee of $24.99. Why anyone would dole out this price point is another mystery, but this was an attempt to generate hype. Some speculated this was an attempt to cash in on Mother’s Day, and there was some validity to this; there was actually an uptick in ticket sales on Sunday, though this was from embarrassingly low levels and therefore not much of a brag.

More: The Last Straw: 'Snow White' Production Slammed As Second Most Polluting Disney Film

The 'Snow White' Debacle Has Gotten Even Worse As the Final Losses for Disney Are Tabulated

One last guess for this failed insistent marketing attempt was to drag the title across some box office landmarks, and this is where the jaws drop in earnest. “Snow White” has been in theaters for eight weeks now, and it has not come close to breaking $100 million domestically – $86 million is the domestic haul, meaning after two full months the movie is barely reaching what was initially projected for its opening weekend. The global total has just crawled over the $200 million plateau.

This was a crater-inducing release, one that I see costing the studio hundreds of millions of dollars. Why Disney wanted to risk reminding the public of this fiasco and looking bad yet again with another starkly poor performance is a complete mystery. It is what makes Hollywood such a captivatingly bizarre business study.

So many Hollywood "stars" seem to have gone off the deep end and devoted themselves to far-left causes that regular Americans have no interest in.

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