MSNBC ratings continue to crater as its most popular host, Rachel Maddow, now only appears on Mondays, despite reportedly signing a massive $30 million a year contract. She seems to be in alignment with Apple employees, who as we reported Monday, think that showing up to the office is a burden too big to bear.
Not to worry though, White House Press Secretary Jen Psaki is allegedly soon to step into the halls of the liberal cable network to revive its flagging fortunes.
Of course, there are ethical concerns surrounding Psaki’s move, considering that Psaki is still officially the mouthpiece for the president of the United States, but she brushes them off.
“I have always gone over and above the stringent ethical requirements of the Biden administration,” Psaki said April 1. “So I hope that all of you, I’ve been working with all of you for some time, would judge me for my record and how I treat all of you both in the briefing room and otherwise.”
RealClearPolitics President Tom Bevan disagrees:
The fact that Jen Psaki is still briefing the White House Press Corps but is moving soon to MSNBC as a host is a complete scandal/conflict of interest and no one even mentions it.
— Tom Bevan (@TomBevanRCP) May 2, 2022
While Maddow presumably relaxes at home, MSNBC still calls the 9 pm time slot “The Rachel Maddow Show,” but it’s fill-in hosts such as Ali Velshi and Ayman Mohyeldin sitting behind the desk. Per Variety:
Starting in May, Maddow will scale back her duties at MSNBC, moving from what had been a five-days-per-week role to hosting only on Mondays. She is changing her schedule after signing a new pact with NBCUniversal that gives her aegis over a broader range of projects, including podcasts and films.
”I do still have all these other irons in the fire, all these other things I’m working on that I want to bring to fruition, none of them are fast, all of them take a long time, and I’m still working on all of them,” Maddow said on her MSNBC program Monday evening.
We wait with bated breath. Meanwhile, her show’s ratings have been in freefall according to competitor Fox News:
Maddow’s decision to cut her show appearances to one day a week comes after her lowest-rated month in the demo since November 2015. From April 4 to 8, she had her worst-rated week since 2016, averaging about 1.3 million viewers. “The Rachel Maddow Show” averaged 2.7 million viewers during the same dates in 2021 when she hosted each night, and she averaged 2 million nightly viewers during January 2022 before she stepped aside.
Joy Reid has been enduring a similar fate. Mediaite reports:
April came in as Reid’s lowest-rated month in the show’s history. The ReidOut brought in an average of 1 million total viewers, which marked a 31% decline from last April. Reid is down a total 51% compared to her show’s debut in July of 2020.
Joy Reid's MSNBC show garners worst ratings ever, nearly half of audience has fled since its premiere two years ago https://t.co/4KszuQO61U
— TheBlaze (@theblaze) April 28, 2022
Nicolle Wallace and Chris Hayes did slightly better, but not much. Fox News soundly thumped them both during those timeslots.
Maddow famously spent years pushing the debunked Russian collusion story, while Joy Reid suffered her own scandals when a homophobic blog published under her name was revealed. Meanwhile Lyin’ Brian Williams, once suspended for making up stories, has given up his show “The 11th Hour” and is moving on to new opportunities. Who’s left? Looks like it’s cringe-worthy Joe and Mika and Jen Psaki to save the day.
The future of MSNBC looks bleak. With CNN+ crashing and burning in recent weeks, it appears that the appetite for liberal cable news outlets is waning among the public. It’s no small wonder, as they’ve been running cover for Joe Biden and essentially serving as an arm of the Democratic National Committee for years. Without Trump to bash, CNN and MSNBC are left to cry racism, declare that the end of the world is nigh, and claim that our problems are all due to white supremacy. I can’t imagine why that isn’t a winning formula.