It may have begun with Dylan Mulvaney and Bud Light, but it kicked into high gear with Target and its over-the-top marketing of LGBTQ items to children in 2024. After seeing what happened to Bud Light and Target, and after the November election, many companies and corporations began doing away with diversity, equity, and inclusion (DEI) and other woke initiatives. But as with many things championed by the left, if they are slapped back and told no by the American people, like angry toddlers, they just try to sneak it by. That is exactly what one of America's biggest retail outlets is doing.

READ MORE: Major Sports Finally Ditching Pride Month

Walmart sells “Pride Socks Rainbow Baby Striped Tube Socks T1-10.” pic.twitter.com/RLJFiYP93b

— Building America's Future (@bldgUSAfuture) June 5, 2025

Back in November 2024, Walmart was one of those corporations that announced they would be scaling back on the sale of LGBTQ-themed items to children, as well as other DEI initiatives. But a conservative non-profit group called Building America's Future (BAF) has discovered that Walmart has gone underground. While they are not as openly targeting kids as was the case during the Biden administration, they are still selling LGBTQ-inspired items aimed at children. A report from BAF reads in part,

“Despite the rhetoric and press reports, America’s largest retailers are still marketing and advertising sexualized LGBTQ products directly to children. These stores are attempting to convince customers that they are abandoning the transgender agenda. In the most egregious example of sexualizing children, Walmart is continuing to offer products that explicitly sexualize children in the name of gender identification despite very publicly vowing to stop third-party merchants from selling LGBTQ items that could be marketed to children.”

The merch line starts out tame. There is a rainbow-covered zip-up hoodie, a "My Little Pony" shirt, rainbow tube socks for infants, and rainbow "Barbie" t-shirts, one of which reads "Own Your Unique." As someone who grew up with a father whose favorite nugget of wisdom for my brother and me was "don't be a sheep," meaning don't follow the crowd, I like the idea, just lose the rainbow.

NEW: @Walmart CEO Doug McMillon is not willing to publicly defend his company's targeting of children with "Pride" products after this report.

We offered Walmart the opportunity to make McMillon available for an interview, and the company refused citing its shareholder meeting…

— Matthew Boyle (@mboyle1) June 5, 2025

We offered Walmart the opportunity to make McMillon available for an interview, and the company refused citing its shareholder meeting and his busy schedule. We stand ready to interview McMillon if and when he can ever defend this stuff. Something tells me to not hold my breath. 

Those are the G-rated items. It goes downhill from there. There are some items marked as age-appropriate for children and teens, but they are definitely not. One of those items is described as "Cross-dressing panties." The description goes on to say explicitly, "unstoppable temptation," and "one cabin, two rooms." The link will more than likely be more description than you would like. There are also some very adult items in this particular line of merchandise. Then there are the chest binders, one of which advertises that it “Flattens the chest and promotes a masculine looking chest.” Another says, “This women chest wrapped bra will make your breast look flatter, making you more charming and handsome.”

But let's not just pick on Walmart. Walgreens sells a Disney-themed something called a "cutie-cuff," and Walmart, Walgreens, and Target are all selling books called "ABC Pride," "Pride Puppy," and, as if you could not be more obvious, "A Kids Book About Pride." "Sesame Street" is also celebrating Pride Month.

ALSO READ: Is It Over? Vast Majority of Corporations Have Seemingly Abandoned Pride Month Virtue Signaling

This was precisely one of the reasons Donald Trump was reelected by a resounding margin. While Americans are generally a live-and-let-live people, they are sick and tired of this agenda being shoved down their throats, and especially targeted at their children. You have to wonder, have the powers that be at Walmart heard of Bud Light and Target? It takes a lot of hubris to ignore what your customers have clearly said they do not want. But marketing sexually explicit items to children seems to be a gamble they are willing to take. Note to Walmart: a lot can happen in a month.

Although some stores are scaling back on pride merch, it appears ⁦@Walmart⁩ missed the memo. Dei is out fellas. pic.twitter.com/Y8Fi6KlkH8

— Penny Nance (@PYNance) June 4, 2025

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