Anheuser-Busch Embracing 'Made in America' and Veterans to the Tune of $300 Million

It has almost been like a giant game of woke dominoes. As soon as a company or corporation decides to go woke, their customers immediately tell them how they feel about it in the form of plummeting sales and boycotts. Two of the biggest names in corporate America that have felt the economic pinch of going woke are Target and Anheuser-Busch. Both practically became how-to manuals of what not to do to be profitable in the era of virtue-signaling. But Anheuser-Busch seems to have learned its lesson, and now, it is jumping aboard the "Made in the USA" train in a big way.

BREAKING NEWS:

It is being reported that Anheuser-Busch is investing $300 million in American manufacturing and employment of VETERANS.

Its the polar opposite of Bud Light.

This is so the way. pic.twitter.com/Dx0fCBzg9L
— Mila Joy (@MilaLovesJoe) May 12, 2025

On Monday, the beer giant announced a two-pronged investment strategy that would sink $300 million into its U.S. facilities while also giving a boost to veterans who are pursuing careers in manufacturing. In a statement released on Monday, Anheuser-Busch CEO Brendan Whitworth said:

"This new $300 million investment in our manufacturing facilities across the U.S. is the latest example of Anheuser-Busch’s commitment to strengthening our local communities by creating and sustaining jobs and driving economic prosperity. Investing in our people and in new technologies and capabilities to drive industry and economic growth is core to who we are."

"Brewing Initiatives" isn't new, as Anheuser-Busch has already invested over $2 billion in 100 U.S. facilities over the last five years. But the company is clearly on board with President Donald Trump's push for more investment and manufacturing in the U.S. Included in the "Brewing Initiatives" will be a new regional facility in Columbus, Ohio, where outreach of its technical excellence center will be upgraded, as well as the entire workforce at the Columbus facility being upskilled over the next three years. They are also partnering with the National Association of Manufacturers' Manufacturing Institute and local trade schools to increase technical training for manufacturing careers.

Anheuser-Busch is also stepping up even more to help the nation's veterans. They will be partnering with a program called "Heroes MAKE America." It is a program from the Manufacturing Institute, and will allow Anheuser-Busch to become the first American company to use a digital credentialing system that matches military experience with skills needed in manufacturing. Over ten percent of the company's workforce is made up of veterans and active-duty members, including CEO Whitworth, who served in the Marines.

Anheuser-Busch’s latest investment of $300 million builds on their longtime commitment to grow our workforce and expand U.S. manufacturing.

I’m excited to join them today for this announcement as they set a standard for what it means to put American Workers first! https://t.co/zVMNc9Z2QK
— Secretary Lori Chavez-DeRemer (@SecretaryLCD) May 12, 2025

Anheuser-Busch's prospects were not all that sunny not too long ago. In April of 2023, there was the just plain dumb marketing campaign featuring transgender influencer Dylan Mulvaney, who posted a video drinking Bud Light. Adding to the Mulvaney outrage was a statement by the then-Vice President of Marketing, Alissa Heinerscheid, who stated that Bud Light needed to remake its "fratty and out of touch" image. Sales plummeted, and Whitworth was forced to engage in damage control by creating more humorous and patriotic ad campaigns, some of which focused on Anheuser-Busch employees and the company's role in the economy and communities across the country.

Also Read: ‘You Are Our New Bud Lite’: Megyn Kelly Blows Up on Versace for Dress Ad Featuring Dylan Mulvaney

But Brendan Whitworth isn't done yet. He has taken issue with the use of the word "domestic" when describing American-made beer. In a letter to distributors and partners, Whitworth said he would like to see the term "domestic" replaced with "American" in future marketing campaigns to better reflect the American beer industry as a whole. Anheuser-Busch joins several corporations, including Apple, Eli Lilly, and Stellantis, in pledging major investments in American manufacturing.

We believe American beers should lead to American careers—and this is just the beginning. 🍻 https://t.co/iMFMBobYm5
— Anheuser-Busch (@AnheuserBusch) May 12, 2025

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