These days, politics seems an act everyone’s getting in on.

The same goes for social issues.

On Monday, while the jury in the horrific Derek Chauvin/George Floyd murder case deliberated, a detergent company took to social media with comment.

You may be familiar with the household supplies entity Seventh Generation:

ad: $19.65 (retail price is $35+)

Seventh Generation Toilet Paper, Bath Tissue, 12 Rolls (Pack of 4) – 48 Rolls Total

CLIP THE COUPON ON PAGEhttps://t.co/Gz0ADh2Tf0https://t.co/Gz0ADh2Tf0 pic.twitter.com/kT9eu2VJ7B

— STEALS and DEALS (@StealsandDeals) April 18, 2021

Evidently, it didn’t want customers wondering what a toilet paper company thought of Derek’s guilt or George’s tragic death, along with the very serious situations of Daunte Wright, Adam Toledo, cops, and racism in America.

Hence:

“We continue to face deep racial inequity in our society as Derek Chauvin’s trial comes to close for the murder of George Floyd. And as more Black and Brown lives continue to be lost at the hands of the police, including Daunte Wright, Adam Toledo and the countless unnamed.”

We continue to face deep racial inequity in our society as Derek Chauvin’s trial comes to a close for the murder of George Floyd. And as more Black & Brown lives continue to be lost at the hands of the police, including Daunte Wright, Adam Toledo and the countless unnamed. (1/4)

— Seventh Generation (@SeventhGen) April 19, 2021

Walk into any store these days, and it’s a very different landscape than just a few years ago.

A glance from left to right will cover not only products, but promoted policy positions and claimed commitment to causes.

Increasingly, it’s more difficult to shop without some awareness of how your potato chips voted or what your paper plates thought of the last presidency.

And companies are certainly speaking out where issues of justice are concerned.

Earlier this month, for instance, Ben & Jerry’s ice cream called out white supremacy and heralded a remaking of American law enforcement:

The murder of #DaunteWright is rooted in white supremacy and results from the intentional criminalization of Black and Brown communities.

This system can’t be reformed.

It must be dismantled and a real system of public safety rebuilt from the ground up.#DefundThePolice

— Ben & Jerry's (@benandjerrys) April 12, 2021

Back to Seventh Generation, it had much more to say:

“Stopping the continued killing of Black and Brown people at the hands of the police demands we divest from police and invest in systems that build community health and well-being, especially in BIPOC communities who bear the biggest burden of systemic racism in policing.

“We support defunding the police like we support keeping fossil fuels in the ground. It’s imperative we divest from systems of harm and invest in regenerative systems for all.”

Finally:

“Seventh Generation commits to supporting efforts to #DefundthePolice.”

Stopping the continued killing of Black and Brown people at the hands of the police demands we divest from police and invest in systems that build community health and well-being, especially in BIPOC communities who bear the biggest burden of systemic racism in policing. (2/4)

— Seventh Generation (@SeventhGen) April 19, 2021

We support defunding the police like we support keeping fossil fuels in the ground. It’s imperative we divest from systems of harm and invest in regenerative systems for all. (3/4)

— Seventh Generation (@SeventhGen) April 19, 2021

Seventh Generation commits to supporting efforts to #DefundthePolice. (4/4)

— Seventh Generation (@SeventhGen) April 19, 2021

The advocacy generated applause:

And just like that… my entire household cleaning supply will be your products!

THANK YOU FOR BEING DECENT HUMAN BEINGS! 👍👍👍👍👍👍👍👍👍👍👍

✊✊🏿✊🏻✊🏾✊🏼✊🏽

— Derpa Derp (@DerpaDe54172274) April 20, 2021

Thank you for doing the right thing and standing up for equality and justice. #BLM

— Julie Cohn (@CorkForkPassprt) April 21, 2021

Guess I’ll be buying a lot more @SeventhGen products now. We need more companies willing to speak out right now. Well done 💙 pic.twitter.com/tc24ca9TE1

— Karina (@noellereed1) April 20, 2021

The opposite effect’s been had as well:

Seventh Generation supports defunding the police.

I support their right to go woke and get broke.

I will never buy a single item from them again. pic.twitter.com/6tczmhhyqC

— Sara Gonzales (@SaraGonzalesTX) April 20, 2021

I purchased a Seventh Generation cleaning spray a few months ago, and it’s the worst smelling product I’ve ever had the displeasure of using. I tossed it. coincidentally, their politics seem to suck as well. https://t.co/gkAbEA5TsQ

— Jessica O’Donnell (@heckyessica) April 20, 2021

Omg I’m cackling at these people responding to seventh generation. Virtual signaling and a cleaning industry expert. You love to see it. pic.twitter.com/ZcEdnYKVsI

— Lizzy (@soLizzywaslike) April 20, 2021

Such diversity in this company pic.twitter.com/kIgOCV8BNE

— Mike Gorman (@Mike798385) April 21, 2021

Obviously, you’re never going to please everyone.

Even Ben & Jerry’s got nay-say’d:

You called the cops and pressed charges against this individual. https://t.co/DYQSvRrMNj

— 48™️ (@fadde) April 14, 2021

In America, of course, issues of injustice do arise.

And positions are to be held in favor of righteousness.

Not long ago, corporations weren’t nearly so vocally involved.

But these days, while I scream and you scream for ice cream, our ice cream screams for things, too.

It’s a new world of messaging, and I don’t imagine the old one making a return.

Even Ben & Jerry’s knows what “defund the police” means… pic.twitter.com/v4Fi6g53rv

— Justice 🍀 (@UnionRebelMs) August 30, 2020

On the bright side, when you’re in the paper towel aisle and trying to decide, you can better know your options — if you wish, you can clean up your spills with a company that’s trying to clean up America.

-ALEX

See more pieces from me:

Ever Wonder What Happens at College? Two Professors Post Fliers Calling Another Professor a Racist

Olympic Committee Rules on Athletes Demonstrating ‘Political, Religious or Racial Propaganda’

Following Adam Toledo’s Shooting, Chicago May Make Cops Ask for Permission to Chase Suspects

Find all my RedState work here.

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