A large billboard stands on top of a Nike store showing former San Francisco 49ers quarterback Colin Kaepernick at Union Square, Wednesday, Sept. 5, 2018, in San Francisco. An endorsement deal between Nike and Colin Kaepernick prompted a flood of debate Tuesday as sports fans reacted to the apparel giant backing an athlete known mainly for starting a wave of protests among NFL players of police brutality, racial inequality and other social issues. (AP Photo/Eric Risberg)

What does a guy become if he stops playing sports and protests social injustice?

Sometimes, he becomes an ICON.

Last month, Nike let loose with a new anniversary campaign, making a surprising choice for its athletic line.

On Thursday, the apparel company released the first product in its Colin Kaepernick clothing series. On the sleeve, it says “Believe in something, even if it means sacrificing everything.”

Here’s the actual item:

The KAEPERNICK ICON TEE. Black on Black. 3M Reflective. Available now. Link in bio and https://t.co/xr8M9wiOiq #kaepernickicontee #justdoit
📸: @foot_candles pic.twitter.com/qtQrDcO9cG

— Colin Kaepernick (@Kaepernick7) October 25, 2018

If you’re reaching for your credit card, I have bad news: the $50(!) shirt is sold out.

Nike provided this statement to The Daily Wire:

“We believe Colin Kaepernick is one of the most inspirational athletes of his generation, who has leveraged the power of sport to help move the world forward.”

That sounds great, even if his claims of law enforcement, en masse, carrying out a concerted vendetta against minorities hasn’t been supported by statistics (here).

“The tee, which marks the beginning of Colin’s product collaboration with Nike, sold out in less than 24 hours on Nike.com.”

So if you want to support the effort, you’ll have to wait. But plenty are carrying the torch in the meantime:

Out of stock online in just a couple hours!Thank you!I'm humbled & grateful 4 all of the continued support.The KAEPERNICK ICON TEE is currently available at select stores near you!Go to https://t.co/xr8M9wiOiq for a list of places you can purchase them in store!#KaepernickIconTee pic.twitter.com/TKZxkHACn1

— Colin Kaepernick (@Kaepernick7) October 25, 2018

$50 is a ton for a t-shirt. But I guess if you’ve got the dough and love the cause, Just Do It.

Relevant RedState links in this article: here, here, here, and here.

See 3 more pieces from me: crotch bleaching, Ahole politicians, and Avril Lavigne’s Christian song.

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