As hundreds of thousands of activists prepare to participate in the March for Life, the world’s largest annual Pro-Life demonstration in Washington, DC later this week, it may come as a surprise to many of them that the companies they shop with may be funding one of the principal abortion providers in the country – Planned Parenthood.

The group released its most recent annual report in December with some stunning highlights, including a boast of over 300,000 abortions performed in 2013. In addition to the hundreds of millions the abortion provider received from government sources, Planned Parenthood also raised $257 million in funding from private contributions.

Surprisingly, many of the world’s largest corporations are filling the organization’s bank accounts every year.  Companies like Wells Fargo, General Electric, Pepsi, Coca-Cola, Johnson & Johnson and Levi Strauss match employee gifts for contributions to Planned Parenthood, while companies like Costco and Starbucks have both made direct donations.

Additionally, other companies have spearheaded initiatives to partner with and promote Planned Parenthood’s agenda. For example, just last year Southwest Airlines was named as a major sponsor of the National Gay and Lesbian Task Force’s annual conference where Planned Parenthood held an event in which attendees could learn to “promote abortion further.”  T-Mobile has also been working to develop new technology tools to provide to the organization to help in achieving their agenda.

These connections are important because conservatives and Pro-Life activists need to understand that the big business connections to these groups help expand the abortion lobby’s agenda on a global scale and provide a safe subtle network for the contributions.  For example, a closer look at Planned Parenthood’s annual report shows the steps taken to increase perception as a “healthcare provider” in the public eye.

Pro-Life groups like the March for Life find themselves pigeonholed as political advocacy groups because of the nature of the debate. In other words “healthcare” is a worthy “charity” and “protecting the unborn” becomes naked politics.

The March for Life, which began in 1974, is held every year on the anniversary of the Roe v. Wade decision, and similar marches and rallies will be held under the same banner all week in all 50 states. The organic and values-based Pro-Life movement and the organizations spearheading the cause stand in stark contrast to the machinery on the opposite side of the life debate.

Flipping this debate may be a futile effort due to the current culture and how the media covers the issue, but this should not be considered a lost cause as much as a call for understanding by the Pro-Life community. Instead, the individuals who are marching for the sanctity of life and who are voting for leaders who do pledge to protect the rights of the unborn need to add more tactics to their game plan. The fight for life is simultaneously taking place in Congress, the legislatures, the courts and even on Wall Street. Those who believe that life is sacred must take responsibility for holding the funding sources for abortion accountable. Obviously corporations don’t feel enough pressure from the Pro-Life movement to cease funding to organizations like Planned Parenthood.

Pro-Life activists and conservatives are letting their voices be heard at the March for Life on Thursday and they are effective in engaging their elected officials to promote Pro-Life legislation in Congress and in the states.   It’s time to also pay attention to what causes their money supports when they make everyday purchases as well.

Chris Walker is the Executive Director of 2nd Vote, a conservative shopper app. To find out more, download the free app or visit 2ndVote.com.