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On today’s edition of Coffee and Markets, Brad Jackson and Ben Domenech are joined by Anne Sorock to discuss a fascinating new study on why Republicans are leaving the GOP label, why the Tea Party movement has been able to bring in traditional Republicans and how rising stars like Ted Cruz can breathe new life into the Grand Old Party.

We’re brought to you by Stephen Clouse and Associates and The Heritage Foundation’s Morning Bell. If you’d like to email us, you can do so at bjackson[at]coffeeandmarkets.com. We hope you enjoy the show.

Related Links:

SWITCHING BEHAVIOR: Modeling Disaffiliation by Republicans from the Label “Republican”
New study sheds light on why Republicans won’t call themselves Republican
Why Republicans won’t call themselves Republicans
Study: Republicans Leaving Party Are Tired of ‘Two Evils’ Argument
Hannity and Breitbart cover The Frontier Lab study

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The hosts and guests of Coffee and Markets speak only for ourselves, not any clients or employers.