Are we still under the illusion that Donald Trump isn’t using the presidency to up his brand and line his pockets?

A report in the Wall Street Journal today reveals that Trump’s D.C. hotel upped its room rates after the inauguration, to several hundreds more per night than comparable hotels in the area.

The average daily room rate in the Trump hotel was $660.28 from January to April, while similar hotels charged $495.91, according to the Journal.

The report said the Washington hotel that bears Trump’s name had originally projected that its daily room rate would be $416.

The higher rates helped lead to the hotel garnering roughly $18 million in revenue during the first four months of 2017.

The hotel made a profit of $1.97 million in 2017, according to The Washington Post.

The report also states that guests have spent around $8.2 million so far in 2017.

While Trump has stepped back and turned the management of his properties over to his sons, Eric and Donald Trump Jr., the ethical questions have lingered.

If Trump were to choose to walk away, he’s gone from a B-list celebrity to arguably, the most famous man in the world today, and he can go right back to those businesses, with the added notoriety that sells.

It all begins to smell like one, big work.