Moore to the Point - You're Still Getting My Bud Light

Remember the “I love you man” ad campaign for Bud Light? I was visiting my daughter at college for “Mom’s Weekend” the past couple of days and it came up while we were discussing the current attitude on campus regarding the brand. I mistakenly thought those ads were from 10 or 15 years ago, but just checked and they were from the mid-90s – which makes me feel almost as old as a mom hanging out with a bunch of college kids at a campus bar.

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Anyway, I shared with her how a colleague mentioned they were receiving a free case of beer from a distributor as a thank you. I jokingly predicted the case would be Bud Light – and it turned out I was right.

Saturday evening, my daughter and I were approached by a Bud Light beer rep who offered us two free cans of their Seltzer for a “promotion.” We accepted them without really thinking about it but then, in silent agreement, set them to the side of the table — where they remained unopened and unsnagged by any of the hundreds of thirsty college kids who walked by.

You know the brand has taken a hit when they can’t even give the stuff away for free on a college campus. Maybe instead of the hollow effort to woo their customers back with Clydesdales and flags, they should resurrect the “I love you man” ads with the tagline: “You’re still getting my Bud Light.”

 

This “Moore to the Point” commentary aired on NewsTalkSTL on Monday, April 24th. Audio included below.

The opinions expressed by contributors are their own and do not necessarily represent the views of RedState.com.

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