First, I’m over the Dylan Mulvaney-Bud Light discussion — way over — to the point of ridiculousness. But when I ran across former Fox News host Megyn Kelly‘s latest podcast, in which she tag-teamed with Daily Wire’s Michael Knowles to blister the bejesus out of the subject, I had to write about it.
On Monday’s episode of “The Megyn Kelly Show,” Kelly went after Anheuser-Busch (A-B) big-time — over its transparent panicked attempt to stop the bleeding caused by Bud Light’s ill-advised hookup [no pun intended] with cartoonish “transgender” Mulvaney — with a syrupy patriotic ad, which only made things worse for the brewer. So how big-time did Kelly go? This big-time:
Screw you and your stupid empty platitudes.
Kelly correctly accused A-B of promoting a person who’s “made a mockery of womanhood and girlhood.”
This person who’s on their beer can has made a mockery of womanhood and girlhood for literally the past year and has been celebrated by far-lefties all across the country. But to see what’s supposed to be a mainstream beer company do it was a bridge too far. That’s why they’re having the reaction they are.
Anheuser-Busch CEO Brendan Whitworth publicly addressed the out-of-control controversy for the first time on Friday. In what appeared to be an attempt to backtrack on the partnership with Mulvaney, Whitworth said in a statement on Twitter that his only goal is to bring people together.
We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.
Uh-huh. So you spend decades and untold millions of dollars promoting Bud Light as the “everyman’s beer,” then you get the brilliant idea that promoting a man who caricatures women — at best — is going to “bring people together,” how, exactly? I mean, this dumpster fire made the disastrous 1985 “New Coke” rollout, which still lives in marketing infamy, look not all that bad, in comparison.
As I suggested at the top, Kelly wanted zero to do with Whitworth’s statement.
[It was a] pathetic, rambling, empty-air sandwich of — I can’t even call it an apology — an attempt to dissuade people from hating his company and him. It was an utter fail.
Screw you and your stupid empty platitudes. I read this, I’m like, ‘Oh, your little, market-tested buzzwords on what’s supposed to stir up our patriotism.’ Too late, sir! The buzzwords we were looking for: ‘I’m sorry. We screwed up.’
Incidentally, Michael Knowles killed it, too — which, as followers of the Daily Wire dude are well aware, he does with ease.
If you haven’t had the “pleasure” of watching any of Mulvaney’s repulsive Bud Light promos on TikTok, you can watch one here.
The Bottom Line
Anheuser-Busch’s monstrous Mulvaney fail will live in marketing infamy, alongside “New Coke” and other such disasters, which might make one think that this latest example of “Go woke, go broke” — while it won’t break the bank completely for A-B — would be a wake-up call to American corporations to stop pandering to a minute percentage of the population at the risk and expense of alienating loyal customers.
One would likely be wrong. When societies reach a point where right is wrong, and wrong is right, common sense and logic have already been “washed” down the drain, by some — like so much lousy beer.
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