Brian Stelter attends the 11th annual CNN Heroes: An All-Star Tribute at the American Museum of Natural History on Sunday, Dec. 17, 2017, in New York. (Photo by Evan Agostini/Invision/AP)
As my Red State colleague Elizabeth Vaughn wrote Monday, it was another stellar ratings year for Fox News. The popular cable news network easily defeated MSNBC and CNN in prime time viewers with a record high of 2.5 million viewers per night on average. 4 of the top 5 most watched cable news shows were from Fox News.
Another time slot where Fox News did well this year was the Sunday 11 a.m. slot, where Howard Kurtz’s “Media Buzz” dominated over Brian Stelter’s “Reliable Sources” program. Considering Stelter’s obsession with the rival news outlet, Fox made sure to highlight the news on their website:
CNN’s beleaguered media show “Reliable Sources” with Brian Stelter hit an embarrassing new low on Dec. 22, when it averaged only 85,000 viewers among a key age group.
Stelter regularly touts the significance of the news demographic of adults age 25-54 but the dismal performance marked his lowest viewership of 2019 in the category.
The dismal performance from Stelter came as Fox News’ “Media Buzz,” a direct timeslot competitor, thumped CNN’s “Reliable Sources” across the board in 2019.
Stelter’s “Reliable Sources” averaged only 748,000 total viewers for the year prior to its 2019 finale on Dec. 29, while “Media Buzz” averaged 1.3 million over the same time period. In addition, CNN’s Sunday morning media show lost 12 percent of its viewers compared to 2018, while “Media Buzz” kept its audience with nearly identical year-to-year averages.
Stelter, who has also made a habit of nitpicking and over-analyzing the tweets of public figures since President Trump was inaugurated, tried and failed to spin his program’s – and his network’s – disappointing numbers by blaming “Trumpworld” for the “misleading” hype:
In December, Reliable Sources was #1 in the demo in its cable news time slot 2 of 4 weeks, and Fox's show was #1 the other two times. So no surprise, Fox's website wrote about my lowest-rated week. They'll never write about the other weeks. The result: Readers are misinformed.
— Brian Stelter (@brianstelter) December 31, 2019
I realize only 6 or 7 people care about cable news ratings wars 😉 But these days, misleading #'s get weaponized by Trumpworld. I've seen countless MAGA tweets cheering the imminent demise of CNN and MSNBC, when in fact ratings for all the cablers remain strong.
— Brian Stelter (@brianstelter) December 31, 2019
Considering Fox News finished in 1st place (2.5 million viewers per night) and CNN finished in 22nd place (972,000 viewers per night) for the year, I’d say Stelter was the one pushing “misleading” information.
He also provided his followers with a related update:
Today I wrote another 1,500 words of my forthcoming book about Fox and Trump… it'll be out in 2020 👍🏼 https://t.co/yNqbKhERkg
— Brian Stelter (@brianstelter) December 31, 2019
If his book sales are anything like his dismal ratings, who wants to predict how long it will be after the book is published before you can find it in the clearance bins for $3?
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