Target Workers Get a Predictable Rude Awakening After Company Implements Minimum Wage Increase

As I’ve written before, the “Fight for $15” campaign may have had its share of victories in a handful of blue states like New York, but studies have shown that over time these “wins” are largely symbolic and ultimately end up hurting workers.


They hurt them in an number of ways, and one of them is in how companies – in response to these campaigns – start exploring different ways to save money to offset rising labor costs.

Though not bound by any mandate, Target decided to get woke a couple of years ago by announcing they would raise their minimum wage to $15/hour by 2020.

In a shocking display of actual journalism, CNN recently interviewed over 20 current and former Target employees who say that the gradual wage hike (their minimum is now $13) brought along with it less hours and, of course, less take-home pay. Why? Because Target started to look for ways to cut corners:

But some store workers say the wage increases are not helping because their hours are falling, making it difficult to keep their health insurance and in some cases to pay their bills.
“I got that dollar raise but I’m getting $200 less in my paycheck,” said one, Heather, who started in November at a Florida store working around 40 hours a week. She’s now below 20 some weeks, she said. “I have no idea how I’m going to pay rent or buy food.”
Beyond just a drop in earnings that Target workers who spoke with CNN Business have experienced, employees who average fewer than 30 hours of work a week during the year aren’t eligible to qualify for health insurance benefits through the company during annual enrollment season in the spring.
Target workers who say their hours have dropped have been given a variety of reasons why by their supervisors, including that there were not hours available or that their managers couldn’t fit additional hours in their budgets. Others said they received no explanation for why their hours fell.

One former store director in Ohio who oversaw around 130 employees said hours dropped at the store in the past year for several reasons, including the introduction of self-checkout and elimination of backroom shifts.


It’s almost as if this had been predicted or something.

— Based in North Carolina, Sister Toldjah is a former liberal and a 15+ year veteran of blogging with an emphasis on media bias, social issues, and the culture wars. Read her Red State archives here. Connect with her on Twitter. –


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