Fauxtrage Alert: Concern Trolls Try to Bust Forever 21 for Fat-Shaming, Get Hit With a Reality Check Instead

Image via ijmaki at Pixabay.

Forever 21 just can’t seem to stay out of the headlines this week.

On Tuesday, several journalists blasted the clothing store for selling biker shorts that had the words “Fake News” all over them:


As of this writing, the company has not responded to the complaints on Twitter, and the shorts are still available on their website but only in the size XS (extra small).

Yesterday, the store was hit with another wave of complaints, this time from people accusing them of “fat-shaming.” Why? Because a few plus-sized customers wrote on Twitter that they got Atkins diet bars with their recent clothing orders.

Check out some of the tweets posted:


There were many more tweets along those lines.

The comments to some of the top tweets on the “issue” included reporters from national TV shows like “Inside Edition” and local news affiliates for ABC, Fox, etc. who were asking the Twitter users for permission to use their stories – and in some cases, they asked them for interviews. Everyone wanted to get in on the outrage and amplify the voices of those who were “offended.”

Shape magazine wrote a piece about it, the left wing Mary Sue website was really upset about it, and the feminists at Jezebel didn’t waste any time joining the chorus.

It was like watching the outrage machine blow up in real time.

The only problem is the Atkins bars weren’t just sent to plus-sized customers. They were sent to all customers who had online orders, including those who ordered jewelry and other non-clothing items:



The store confirmed it was a marketing partnership in a statement issued to multiple news outlets:

“From time to time, Forever 21 surprises our customers with free test products from third parties in their e-commerce orders. The freebie items in question were included in all online orders, across all sizes and categories, for a limited time and have since been removed. This was an oversight on our part and we sincerely apologize for any offense this may have caused to our customers, as this was not our intention in any way.”

I should note that In Style magazine did the right thing by putting an update to their piece at the top of the story page (which included the store’s statement). In Shape‘s and Jezebel‘s pieces on this story, they noted the update underneath their respective articles at the bottom of the page, where not many people will see it. The Mary Sue piece has not been updated at all.



This is one of the many problems with outrage culture and online mobs: People don’t wait for the facts. Someone posts something seemingly outrageous on social media, and then a bunch of people start piling on. Then broadcast journalists and other writers get involved and want access to the “outrageous” stories being told.

All before knowing what the full story actually is. And by the time it is known, it’s too late. The damage is done.

I wish I could predict with confidence that this will one day stop, but I know it won’t. Social media has made it too easy for online mobs of people with nothing better to do to stir up the hornet’s nest.

Flashback: Under Fire From The Woke, Forever 21 Apologizes For Letting A White Person Model A Wakanda Sweater

— Based in North Carolina, Sister Toldjah is a former liberal and a 15+ year veteran of blogging with an emphasis on media bias, social issues, and the culture wars. Read her Red State archives here. Connect with her on Twitter. –


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