The Reality Show Presidency: 60 Minutes Has Ratings Bonanza With Stormy Daniels

This image released by CBS News shows Stormy Daniels, left, during an interview with Anderson Cooper which will air on Sunday, March 25, 2018, on "60 Minutes." (CBS News/60 Minutes via AP)

Many people, including the New York Times, have speculated as to why the president who tweets about anything and anyone hasn’t blasted the former porn star he had an affair with yet.

While Trump may not be thrilled about the story blowing up in the news, one can imagine the man who obsesses over television ratings like only a former reality TV star can, might actually be pleased with the ratings numbers the Stormy Daniels interview pulled in on 60 Minutes Sunday night.

The CBS newsmagazine averaged 22.1 million viewers for Sunday’s show, according to Nielsen, which is more than twice as many viewers than a typical edition of the show.

(The preliminary viewer number was 21.3 million, but the total ticked up a bit when same-day DVR viewership was factored in.)

“60 Minutes” benefited from a huge ratings lead-in — an NCAA basketball game that went into overtime — and from intense interest in Daniels’ story.

Among total viewers, the program ranked as the highest-rated “60 Minutes” episode since Barack and Michelle Obama sat down for their first post-election interview in 2008.

Trump’s probably disappointed he can’t brag about it.

As distasteful as the whole Stormy Daniels saga is to watch unfold, the old adage remains true: Sex sells.