During an appearance on “Tucker Carlson Tonight” on Friday, sportswriter and political commentator Jason Whitlock shredded white liberals, Hollywood, and the liberal media for using manipulative language in an effort to force black people to “live up to our skin color.”

The outspoken OutKick writer pointed to the Associated Press amending its style guide as an example of part of the problem; the AP declared in June to news outlets that henceforth, they should capitalize the “B” in “black” when referring to Black Americans and Black culture.

Capitalize the term Black as an adjective in a racial, ethnic or cultural sense: Black people, Black culture, Black literature, Black studies, Black colleges. #APStyleChat (1/4)

— APStylebook (@APStylebook) June 24, 2020

Whitlock told Carlson that putting so much emphasis on the word “black” is far more problematic than whether or not the letter “B” is capitalized.

“It is a way of defining to black people that your most prized possession, your greatest asset, your most defining characteristic is your skin color. No one else has to live up to their skin color. They are free to accentuate their intelligence, their faith in God, their commitment to family, their love of freedom.

“But we, as black people, as defined by the white liberals, in my view, running the mainstream media, running Hollywood, we have to live up to our skin color above all else, and that’s just not much of an attribute, in terms of— it’s great packaging. I’m very proud of being black. But that’s not my number one attribute.

“I want to be defined by my faith in God. I want to be defined by my intelligence. That’s what I want people to see when they think about me, not my skin color.”

Whitlock believes liberals and the media emphasize “black” as a means of control — which he related to the mindset of slave owners.

“These people, 400 years later, these are the ideological descendants of those bigots from 400 years ago, doubling down a written reminder to black people, your skin color is your defining characteristic. And therefore, we are going to limit your freedom. You spend all of your energy trying to be unapologetically black. Everybody else gets to go out and try to be intelligent, responsible, God-fearing, patriotic.”

He cited “comedian” Chelsea Handler as an example, who made news in late October for “reminding” ex-boyfriend 50 Cent that he’s black, and as a result, he could not vote for Donald Trump, as my RedState colleague Nick Arama covered at the time. Therein lies a large part of the problem, Whitlock said; white liberals taking it upon themselves to define what is and what is not “black.”

“We are not even in control of that,” he said, “so we are actually trying to meet standards defined for us by other people, live up to their standards, and they are defining blackness as a lot of things that just aren’t healthy for us.”

In an OutKick op-ed, last week titled The Capital B in ‘Black’ Is a Scarlet Letter That Diminishes, Destroys and Disenfranchises Black People, Whitlock wrote that black Americans are “the system, the hard drive infected with systemic, anti-black racism.” “Our programmers,” he continued, “work for, among other places, Google, Facebook, Twitter, Disney, the Democratic Party, and the Associated Press.

Today’s column is a follow-up to my Chappelle piece and examines The Unapologetically Black Olympics and whether we have been wired for self-destruction by our friendly programmers. @ScoonTv https://t.co/FH1YsWbcyO

— Jason Whitlock (@WhitlockJason) November 11, 2020

“If your competitors convince you your skin color is your most prized asset, you shape all of your behavior to accentuate that attribute,” Whitlock wrote.

If your competitors convince you your skin color is your most prized asset, you shape all your behavior to accentuate that attribute. If your competitors control the perception/definition of your most prized characteristic, then they control your behavior. https://t.co/viHQFjmZYV

— Jason Whitlock (@WhitlockJason) November 11, 2020

“They tell us what to think and believe,” he said. “They define our value.”

“They tell us what to think and believe. They define our value. The ideological forefathers of our programmers wired us for free labor. Their descendants rig us for self-destruction.”

Black is simply a color that “has long been weaponized by American bigots,” Whitlock said.

“Trust me, black is a color. It’s not a human being, a person, or an all-important defining characteristic. It’s a shade of humanity that has long been weaponized by American bigots to cast a segment of society into a special category devoid of the inalienable rights guaranteed by our constitution.

“We (black people) are programmed to prioritize our skin color above all else. We do it out of fear, pride, ignorance, and unrecognized manipulation.”

But as he told Carlson, Whitlock refuses to be identified by the color of his skin.

“My skin color doesn’t define me. It’s simply the wonderful packaging God chose for me. When people see me and hear my name, I want them to think Christian, American, intelligent, and honest. Those are the characteristics I want to define me.”

Those are the characteristics by which all Americans should want to be defined. But as Jason Whitlock correctly observed, the Left, along with the liberal media, have a vested interest in reminding black people that they are black — just as Hollywood Looney Tune and Trump-hater Chelsea Handler bragged about “reminding” her former boyfriend of the color of his skin.

The ugly truth is the Left has exploited black America for six decades, beginning with President Lyndon B. Johnson’s disastrous “war on poverty.” And why? The same reason the Democrat Party exploits and panders to every other minority and disparate group — the ballot box. Everybody and everything the Democrat Party supports, opposes, defends, or attacks can be connected to the ballot box with no more than two dots.

Democrat, Republican, or somewhere in between, Jason Whitlock believes it’s past time that black Americans refuse to live on the liberal plantation — simply because of the color of their skin. Amen.

As I was writing this article I thought about an article I wrote yesterday titled Target Store Gutted by BLM Rioters Reopens With New Woke Design to Make ‘Black Guests Feel Overtly Welcome’.

I’m pretty sure Jason Whitlock would laugh at Target for so blatantly beclowning itself.