Jerry Seinfeld’s promotional tweet for the new episode of Comedians In Cars Getting Coffee with guest comedian Lewis Black was received like the Twitter equivalent of passing gas in church.

Seinfeld made a pun involving Black’s name that offended the politically correct puritans.

New!
Comedians In Cars Getting Coffee
Lewis Black.
Black’s life matters.
@Acura! https://t.co/MDGxxNNjgz

— Jerry Seinfeld (@JerrySeinfeld) January 26, 2017

Some people saw it coming. Maybe Seinfeld did too and thought it would get a lot of publicity.

In before the SJW / BLM meltdown over "Black’s life matters" LOL!!! Love ya Jerry!!!!

— BOMILCAR! (@diy_u_lazy_cow) January 26, 2017

PC police coming for you with their fake outrage.

— Nodnarb ⚾️🏒 (@NodnarbYekcal) January 26, 2017

There were plenty of finger-wagging pedants eager to punish the comedian for his off-limits pun by writing boring tweets he more than likely won’t see.

what the fuck jerry

— Kevin T. Porter (@KevinTPorter) January 26, 2017

Who's writing your tweets now? The Breitbart humor section staff?

— Benjamin Siemon (@BenjaminJS) January 26, 2017

Now I’m offended. There’s nothing funny about that site…or your tweets.

This is worse than the finale of "Seinfeld" which I still don't like.

— Benjamin Siemon (@BenjaminJS) January 26, 2017

See?

ffs

— Sam Diss (@SamDiss) January 26, 2017

https://twitter.com/caillemillner/status/824692251225776129

https://twitter.com/natestradingus/status/824619774395187200

Only use illegitimate movements when making puns about white people. That’s the first rule of comedy.

oh Jerry, this isn't going to go well for you.

— Joe Rodriquez (@JoeRodriquez) January 26, 2017

I’ve long been gravitating toward the school of thought that any religion that can’t tolerate a little humor being poked at it is a cult.

The same appears to be true for political movements.