Back in 2015, an ad from a UK-based supplement company threw an image of Australian model Renee Somerfield in a yellow bikini up on a billboard in the London Underground that asked, "ARE YOU BEACH BODY READY?"
The backlash that came at the company and Somerfield was so intense that many a corporation stopped putting beautiful, blond, incredibly attractive women in their ads, and wouldn't until Sydney Sweeney put on a pair of jeans. In fact, many corporations went out of their way to appease what they saw as the new body positive movement, including putting fat women in every ad that warranted one... and some that didn't.
The body positivity movement — or the "fat acceptance" movement by those who were being a bit more bold or honest — wasn't just a hot new trend; it became an industry. Fat influencers sprang up all over social media, WeTV centered a show around a fat woman who ran a beauty salon, and corporate game developers even started putting heavy-set women in their games. Sports Illustrated featured plus-sized model Yumi Nu in their 2022 swimsuit catalogue. A statue of a fat black woman appeared in New York.
Then there was the celebrity circuit. Musical artists like Lizzo based their entire brand around being fat, and Meghan Trainor's first big hit was about how sexy being fat is. Meanwhile, actress Amy Schumer was so gung-ho about fat acceptance that she made a movie called "I Feel Pretty."
Then, one day, it all just kind of stopped. Fat acceptance just stopped being something people loudly talked about. While there are still die-hards, the voices that proclaimed body positivity the loudest went quiet. It's as if the movement itself suddenly lost a lot of its social weight.
Then, almost all at once, former influencers and celebrities who reveled in their fatness began reappearing looking far thinner than before... including Amy Schumer.
In a recent report, Schumer suddenly emerged looking slim in a tight red dress. Moreover, Page Six reported that she had deleted a lot of her photos on Instagram where she was fat:
“I actually left my house tonight. Who’s proud? I’m feeling good and happy. Deleted my old pics for no reason!” Schumer, 44, added.
The “I Feel Pretty” star’s Instagram has been wiped completely clean — except for her new post.
In January, Schumer revealed she dropped 30 pounds while taking Ozempic.
And there it is.
The fat acceptance movement died at the end of a needle, stabbed to death repeatedly, both figuratively and very literally, by the very people who advocated for it, like Brutus and Cassius to Caesar. Et tu, Schumer?
Suddenly, gone are the "healthy at any size" narratives and done are the "big is beautiful" slogans. With a few injections, you can melt the pounds off without having to lift a single weight, walk a single mile, or lose a bead of sweat. In other words, being skinny didn't require work, and with traditional beauty now being within easy reach, it's suddenly okay to be skinny again.
And to that I say... great. Being fat is bad for you. Heart disease is the number-one killer in America and creates an enormous amount of health complications besides.
I'm just sad that so many people died from health complications as a result of the fad that was "fat acceptance," including some of the fat influencers who died young from heart attacks, heart disease, and other issues. Influencers like Carol Acost, 27, who died of cardiac arrest. Taylor LeJeune, a TikTok extreme eating influencer who died at 33. Jamie Lopez, the star of WeTV's "Super Size Salon," died of heart complications at 37.
The list goes on, but the fat acceptance industry created a myriad of victims both on and off the gram who died of similar complications because they were led to never improve themselves, thanks to a movement carried by people who never lost weight because they didn't want to put in the work. Now that they can just medicate themselves into weight loss, these "principles" that affected the entire corporate advertising industry are gone.
I've said this before, and I'll keep saying it for as long as society buys into it: Social justice issues are not to be listened to or adhered to because they're always the means to a selfish end. If it falls under the umbrella of intersectionality, it's a tool used to inspire political control through social trends, and these social trends usually hurt people or get them killed.
Transgenderism is a very good example of this, as depression and suicide are features of that movement, not a bug.
I'm going to establish something called "Morse's Law," which states: "Any 'oppressed' group that espouses 'principles' that give weight to their status as 'oppressed' will abandon said 'principles' and dissolve if the 'oppressed' group is given means to leave it that require no effort, time, or work."
