From a logical perspective, this is exactly what corporations should be doing to sell product. According to FONA International, women are the primary decision makers in the home when it comes to purchases by a whopping 85 percent. This includes 93 percent of the food purchases, 80 percent of healthcare decisions, and 68 percent of the new car purchases. Even when it comes to men's products, women are half the decision makers. 

This means that when the corporations are trying to sell their products, they're trying to appeal to women for the most part. That means they craft these commercials to go out to millions of households every day with gynocentric themes, feelings, and even colors that appeal to women. 

However, for some reason, the corporations associated selling things to women with making their husbands the hurdle or antagonist in every commercial plot line. You can probably turn on the television and see it happening now. The husband, erratic or stupid, says or does something to cause an issue within the home. The wife shakes her head, and with a knowing smile, pulls out the product that will save the day. The pitch for the product's capabilities shows, and then the commercial fades to the logo on screen while, in the background, the sheepish husband stands by dumbfounded while his amazing wife walks off with the win, job done. 

The woman, her ego stroked and interest piqued, buys the product in the store. The corporations see the ad worked thanks to increasing sales numbers, and figure that they should make more ads that feature smart women dancing circles around dumb men who are, too often, the husbands. According to a survey done by Dove Men+Care, a whopping 73 percent of men couldn't identify with the men depicted in modern commercials. 

But corporations aren't concerned with what men think because they're not the ones typically going to the store to purchase products. So the goal of corporations is to stroke the ego of the women who enjoy seeing themselves in that role because it upends the perception they often have of themselves. According to the NIH, men and women are often equal in the measure of intelligence, but women perceive themselves to be less intelligent, especially than their male counterparts. This is mere perception, as men tend to overestimate their intelligence while women tend to underestimate theirs. 

From here, you can see into the corporate mind. 

Women love to be validated, so we'll do a lot of validating while we sell our product to them. In order to do that, we need to make them feel like the smartest, most capable person in the room, and in order to do that, we need to tear down the people who make them feel inferior just by virtue of their confidence in themselves. 

We can even go so far as to label this masculine confidence as "toxic" to make women believe that this confidence in men is actually a morally bad thing, giving women a virtuously superior feeling as well. Women like to hear this kind of thing, according to King's College London. This, in itself, creates a huge divide between men and women as women have been sold that men are inherently bad while men begin feeling resentful of the corporate-based mental and emotional beating. 

Before you know it, the stream of culture trickles into politics, and you have a widening political gap between men and women. They distance themselves from each other emotionally, while the natural drive tells them to get together. The relationships too often fall into toxicity and resentment. 

It's a domino effect that happens, at least in part, because a corporation wanted to sell some dish soap. 

There are a lot more moving parts than this, but one thing must be understood. Corporations are psychologists. I can't stress that fact enough. They know how to play with your mind in order to sell you products, and despite all their virtue signaling and soft talk about caring, they will unravel the fabric of society if it makes them a buck. 

Remember the Gillette commercial that attacked men? That was the hubris of a feminist ad agency that convinced Gillette that they needed to appeal to women and ended up getting out over its skis. It backfired, costing the company billions, but it was a very honest moment in marketing. This was the mask falling off and showing you where their heads are at. That commercial wasn't a message to men, it was one for women to nod their heads to in a time when the concept of "toxic masculinity" was at its height. They hoped it would translate to sales. It didn't. 

This kind of marketing has to stop. They might be selling laundry detergent, but as they do they're selling division. They're pushing falsehoods about the sexes and causing men and women to distrust each other. Again, while this isn't the totality of why the divide is happening, it's a bigger player than you might believe.