It doesn't get a lot of corporate press coverage but some of the fiercest fighting in the culture war is done on the gaming front, where the woke left takes loss after loss. This is probably why the corporate media doesn't cover gaming a whole lot. 

Still, with the gaming industry being the most productive and lucrative of all the entertainment industries, the left is consistently attempting to weasel its messaging into games as they do with everything else. This has caused gamers to push back, as they do, and now the woke left attempting to infect the gaming industry is on the verge of losing yet another battle. 

As such, they're resorting to desperate tactics to fight back, including harassment campaigns and appeals for censorship. 

Recently, a woke company called "Sweet Baby Inc." has been infecting major video game releases from huge companies with leftist drivel, making it more appropriate for "modern audiences," but ultimately making the game horrifically bad with lazy, shallow writing that only appeals to one ideological group.

As I covered at the time of its release, Sweet Baby Inc. came to greater public attention during the release of the long-anticipated "Alan Wake II," a game it effectively ruined by following DEI-style guidelines during game creation.

(READ: 'Alan Wake II' Couldn't Be a Bigger Disappointment)

@thebrandonmorse The “strong women” character trope had got to go. #alanwake2 #remedyentertainment #sagaanderson #strongwomen #videogames #boring ♬ original sound - TheBrandonMorse

After it was clear that Sweet Baby Inc.'s influence made games woke messes, including examples of its interference bringing games down in quality such as "Suicide Squad: Kill the Justice League" and "Gotham Knights," a man going by "Kabrutusrambo" created a group on the online video game store Steam called "Sweet Baby Inc detected." 

The entire point of the group is to notify gamers and customers when Sweet Baby Inc. has influenced the creation of a video game so that buyers have that information. Since it's not widely advertised when a development team uses Sweet Baby Inc. to "fix" their game's narratives, this curation page does that for the public. The group became very popular very quickly, garnering over 121k followers. 

The Steam group is right over the target because now, Sweet Baby Inc. is lashing out at the curator and attempting to pressure Steam into taking the page down while also convincing its fans and followers to harass Kabrutusrambo. 

As reported by Niche Gamer, Sweet Baby Inc. employees Chris Kindred and Felix Kramer have both brought up the curation page on X. Kindred attempted to direct harassment toward Kabrutusrambo but apparently, he severely overestimated his influence on the gaming public and a backlash ensued that caused him to make his X page private. 

Gamers began returning the favor, encouraging a mass reporting of Kindred for attempting a targeted harassment campaign. 

Everyone should report @itskindred for his targeted harassment campaign. He is a member of the woke propaganda agency Sweet Baby Inc., and is calling for the harassment of a steam community that is doing nothing but identifying games @itskindred has been hired to work on. pic.twitter.com/fr4Rjk9AIg

— Zac (@Zacbunchanumbrs) March 1, 2024

Kramer also attempted to direct attention toward Sweet Baby Inc. detected by making the case that the page is just assisting people who are effectively racist and hate diversity. While Kramer didn't provide a link to the Steam curation page, X's community notes did and reminded everyone that Kramer does indeed work for Sweet Baby Inc. 

for example, @Steam doesn’t have guidelines for curators (as far as i can tell) that would prevent someone from starting a curation group that focuses on, say, @SweetBabyInc and…warns people to not buy games they’re associated with? which could just list any game at all?? pic.twitter.com/ZP2nSegZAM

— felix at home (@legobutts) February 29, 2024

What could this ultimately accomplish? 

With Sweet Baby Inc. now dragged out of the shadows and into the light, and with gamers now informed about the company, the brand has become toxic. Should a studio utilize the company, gamers will likely then avoid that game, making studios want to avoid hiring Sweet Baby Inc. for "consulting" and possibly saving the game from radical leftist influence. 

That's not to say that other companies won't spring up or advisers won't be hired that all have the same intention, but at this point, gamers have made themselves clear about what is and isn't acceptable from gaming companies when it comes to game creation. 

No woke influence. If you go woke, you go broke. 

With this level of backlash, I don't see Sweet Baby Inc. surviving much longer. Almost every game that Sweet Baby Inc. has worked on has bombed on some level, and now with this warning system in place, it's not likely to get any better for these radical leftists. 

If and when Sweet Baby Inc. becomes irrelevant, it'll be another woke dragon that gamers have slain.