What the Anheuser-Busch CEO Got Wrong In His Response About Bud Light Burning to the Ground

AP Photo/Matt Slocum

Never underestimate the ability of mainstream entities to misrepresent any argument that doesn’t side with mainstream culture. The Bud Light boycott is one such instance.

As reported by Nick Arama on Friday, Anheuser-Busch CEO Brendan Whitworth finally spoke to customers about the boycott, but in one of the most corporate, non-offensive ways possible:

“We are a beer company, and beer is for everyone,” he continued.

Whitworth announced “three important actions” to move the company forward, including “investing to protect the jobs of our frontline employees” and “providing financial assistance to our independent wholesalers to help them support their employees.”

“Third, to all our valued consumers, we hear you. Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you’ve always loved about our brand – that it’s easy to drink and easy to enjoy,” Whitworth also said.

He vowed that “As we move forward, we will focus on what we do best — brewing great beer and earning our place in moments that matter to you.”

Whitworth gets a lot wrong here.

For one, the argument was never that beer wasn’t for everyone. That was a misrepresentation of the argument being made, and one that I’m personally sick of seeing. It’s the idea that America has an “inclusivity” problem. It really, really doesn’t.

What they’re doing is conflating bigotry with intolerance for forced acceptance.

Here’s the bottom line…

According to mainstream culture, you have been conquered. Your jobs, your television, your movies, your White House, and even your children belong to the LGBT activist community. Any disagreement with this makes you a bigoted homo/transphobe who is probably secretly gay yourself. Disagreement may cost you your job or, at the very least, make you some kind of social pariah.

But it’s kind of hard to push that fear on people when the general population has made it clear that the LGBT activist community can kick rocks. Big, fat rocks that will leave your toes a ruined, broken mess while you kick them.

Despite the fact that the LGBT community is clearly losing its grip on people to the point where corporations are starting to pull back on celebrating “Pride Month” in the same manner they used to, these same corporations still won’t fully release their grip on their support for the LGBT activist community even when it’s 100 percent in the wrong.

For instance, Bud Light was absolutely wrong for celebrating transgenderism, not because a bunch of people are bigoted and hate people who are transgender, but because transgenderism is a mental disorder despite all the pomp and circumstance mainstream culture likes to place on it. It is a dangerous sickness that people should be receiving help for, not encouraged to further embrace, sending them spiraling further into a lifestyle with an abnormally high suicide rate.

(READ: Anheuser-Busch Knows What It Has to Do to Make the Pain Stop)

Moreover, none of this would actually be an issue if the activist community had kept to the “leave us alone and we’ll leave you alone,” but their hubris had grown to the point where they figured it was time to begin pushing in on people’s children.

In short, this is a movement that is attempting to rope innocent children into a lifestyle that is rife with sexual assault, depression, isolation, and suicide.

This is what currently defines the LGBT activist community to the general public. With the activist community making it clear that your children should belong to them, supporting that community at this time is a full-throated endorsement of their claim on our society.

If corporate CEOs came out and said something akin to “while we welcome customers regardless of their sexuality, we wholly reject and condemn the idea that children should be pushed into this conversation” then the general public would likely agree, but that’s not what’s happening.

What Anheuser-Busch did, and continues to do, is endorse the activism the public has flatly rejected and is misrepresenting the resistance.

Moreover, the CEO is doubling down on the idea that what Americans really want to see is more pandering.

“Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you’ve always loved about our brand – that it’s easy to drink and easy to enjoy,” was Whitworth’s promise.

Who gives a rat’s ass?

The issue wasn’t that they advertised to us in a way we didn’t like. In fact, following up on the Mulvaney controversy, they released pandering ads that only served to insult customers by showing them things the company thought we’d like to see…like a reference to 9/11.

(READ: Corporate America Thinks You’re Dumb)

The message from the CEO is clear: “We’ve learned nothing, we take nothing back, and we think you’re all idiots.”

Enjoy the boycott, A-B.


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