Why Conservatives Should Forgive H&K After Their Backtrack but Not Bud Light

(Patrick Seeger/dpa via AP, File)

Gunmaker Heckler & Koch really stepped in it last week when it decided to piggyback off of Miller Lite’s feminist campaign by sending out a couple of woke tweets of their own.

The first tweet echoed Miller Lite’s feminist idea that using women in bikinis to sell things to men is wrong, which resulted in a lot of negative responses on Twitter. Apparently angered by the reception, the person running H&K’s Twitter decided to clap back with a long rant that only threw gasoline on the fire:

Wow- woke? Allow me to translate: objectifying women was never a good marketing strategy. In the firearms industry, that was a prominent strategy up until recently. Many industries have done that (including beer corps).

As an actual woman typing this, I’ll use more words for you to comprehend: using bunnies to sell products is trash marketing. Supporting women by not doing that is good.

It was at that point that people began calling for an H&K boycott in earnest. What struck many about the move was how foolish it was given the massive negative response to Miller Lite’s feminist ad, which was already being fueled by the boycott happening to Anheuser-Busch after Bud Light embraced transgender activist and influencer Dylan Mulvaney.

(READ: The Really Offensive Part of the Miller Lite Ad)

As an aside, it was also incredibly hypocritical, at least on the part of the woman who ran H&K’s Twitter. As it was soon discovered, her name is Angela Harrell and she herself was a bikini model.

Between the hyper-feminism and the hypocrisy, the insult from Miller Lite, and the overall disgust Americans had developed for corporate virtue signaling, people are ready to drop any corporation that dares to embrace woke culture. To be sure, various corporations are hurting due to Americans turning away from them after constant attempts to indoctrinate, intimidate, and subjugate.

Coming down on American men for enjoying pretty women in bikinis was coming down on them for the condition of being a man. As I wrote in an earlier article addressing this very issue, men enjoying the female form is a part of our natural programming, and the feminist idea that this is somehow wrong is just like telling a fish it’s absolutely disgusting for swimming.

(READ: Don’t Let Them Convince You Women Being Sexy to Appeal to Men Is Bad)

But then Heckler and Koch did something wise. It deleted the tweets and put up a new one. It featured a picture of a road sign that read “HK does not engage in identity politics. A policy was violated. Changes were made.”

Reactions to it were mixed. Some still didn’t think this was good enough. They wanted a full-throated apology and the head of Harrell delivered on a silver platter. Some found this good enough and are ready to shrug off the actions of one person who apparently went rogue.

I find myself in that camp and I’ll tell you why.

Reading the now-deleted tweets, they seemed to be incredibly personal. Harrell doesn’t just run the business’s Twitter, she’s the Marketing Manager for the company. If H&K is being truthful about having a policy against engaging in politics (which I can believe judging by what I can see of its past media history) Harrell took the backlash to Miller Lite’s ad personally and lashed out using the business she worked for and without running it up the ladder. If it was the original tweet, I might not see it that way, but the secondary tweet featuring the rant tells me that Harrell had a personal bone to pick with America.

I’m not sure what “changes were made” but I imagine Harrell either got a professional walloping or she was fired. Her Linkedin profile still has her as the Marketing Manager of H&K but we’ll see if that changes over the weekend.

But let’s say that she did get approval from H&K’s brass before going on her little Twitter escapade. H&K quickly understood that this was not what their customers wanted and backtracked immediately. They didn’t double down or try to misdirect with pro-American messaging, they understood that they violated their own policy and learned from their mistake.

And I’m good with that.

The last thing I want is for companies that recognize their mistake to think they’ll find no forgiveness or ease if they backtrack and alter their policies for the better. H&K swearing off identity politics as a whole is exactly what I and many other Americans want corporations to do, and if they learned that lesson and learned it quickly then I have nothing against them.

In my opinion, we would do well to show these companies that we’re not like the cancel culture-loving lunatics of the left. You can do business with conservative America and if you screw up but walk it back quickly and acknowledge something went wrong, then fine. All is well and forgiven and they can recognize that it’s conservative America that they need to be talking to, not the permanently outraged left that wants to bring down their industry anyway.

Moreover, I like that H&K didn’t make the mistake of not admitting they did anything wrong while attempting to pander to the boycotters like they’re stupid. This is exactly what Anheuser-Busch did.

(READ: Corporate America Thinks You’re Dumb)

You may recall that after the Dylan Mulvaney boycott began, Anheuser-Busch thought they could jangle some figurative keys in the faces of angry Americans and distract them from what they did, which was endorse a highly destructive and incredibly divisive mental illness rampaging its way through the west.

As I wrote at the time the AB boycott was really finding its legs, the transgender issue is more than just a life choice, it’s a movement bent on toxifying the American social scene and indoctrinating children into accepting fear and loathing into themselves:

What this really is about is America’s slide further into the shallow existence that is modernity. We’re resisting a programmed life of weakness and fear, where a simple word can send someone spiraling into a mental breakdown. Where obedience to the rabid and unthinking mob comes before individual wisdom and calm reasoning. We’re resisting a regression to a time when life didn’t mean much and freedom was a joke.

This isn’t about transgenderism, it’s about a future where our children can grow up without having to fear defying the mob, the state, or the education system. Where they can be more concerned about who is going to play hide-and-seek with them on the playground than whose pronouns they need to respect lest they find themselves on the receiving end of their teacher’s wrath. Where they can learn and embrace real realities and advance our species through being inspired by the mystery that is God’s creation.

Anheuser-Busch never officially admitted they made a mistake, at least as a company. They’ve attempted to distance themselves from Mulvaney but between the insulting ads that attempted to pander their way back into our good graces that literally featured references to 9/11 and blaming third-party ad agencies after sacrificing their own marketing VP, their boycott continues to be deserved.

H&K didn’t insult us with lazy pandering and finger-pointing to try to win us back, they simply acknowledged a mistake was made that won’t ever be made again and that’s really all I need. I don’t want to put more energy than necessary into holding grudges and I’m not above forgiveness for mistakes.

As far as I’m concerned, I’m good with H&K but Bud Light and Anheuser-Busch can keep burning.


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