Here’s a fun fact: The vast majority of women on this Earth attempt to appeal to the male gaze quite often.
Why? Well, let’s pretend a woman is a business. She’s looking to associate with a male business that would expand its prospects in life including the accumulation of property, safety, and the propagation of other businesses under their brand’s umbrella. In order to attract another business, the female needs to not only look professional and well-run, but it also needs a little je ne sais quoi that would get other businesses’ attention in a very competitive market. This means adopting various B-to-B advertising techniques that would help it to stand out.
While there are a lot of advertising strategies that the business can and does rely on, the female business can utilize one of its most powerful weapons in the market, sex appeal. Done right, a male business will inevitably begin talks about an association that could lead to a partnership with an exchange of goods and services. The hope is that this partnership will eventually lead to a merger.
It works because that’s the nature of the business they’re trying to attract. If it wasn’t, then there would be no reliance on these advertising strategies. What’s more, it’s the female business’s nature to attract a male business. Using the most effective strategies is just logical.
Sex appeal is hardly new and takes on a myriad of forms. Sometimes it’s overt, with the woman exposing or highlighting various parts of her body from her cleavage to her abdomen. A pair of form-fitting pants can make the butt stand out in ways that catch men’s eyes. At the beach or swimming pool, they can wear a bikini that leaves little to the imagination but a lot to desire.
It can also be subtle. Long, healthy-looking hair that bounces as she walks and looks entrancing when she plays with it. Makeup that highlights the eyes or extends the lashes so that men melt when she bats them at them. Lipstick to make the lips look full and kissable. A dress that falls just to the knees or right above so that you can catch just a glimpse of her leg when she walks.
All of this subtle and overt sexiness triggers a natural response in men that makes them want her and often in more ways than one. The forcefulness by which the woman engages in being sexy has various effects on the male brain that may affect the longevity of their relationship, but the important part of the previous sentence is that this is a “natural response.”
Men can’t help it. We’re wired by our creator to see these things and be attracted. We were made to be very visual creatures and feminine attractiveness is something that really makes us pay attention.
The modern left sees this as sinful, but not in every situation. Appealing to the male gaze is something they think women should never do unless it’s exposing themselves in their entirety and/or engaging in hardcore sex acts for the public to consume. Even so, they write this contradiction off as “engaging in self-expression” and make excuses about the validity of sex work.
Women no longer dress up to attract men, now it’s “dressing up and looking good for themselves and other women.” Merely mentioning the idea that the standard of attractiveness is still what appeals to men is never mentioned and it’s always shouted down as misogynistic if and when it is.
Back in their more honest days, no one understood the power of sex appeal quite like corporations. If you truly wanted to appeal to men, put a beautiful woman next to your product and gas up the dollar-counting machines.
A great example of sex appeal working would be Bud Light of all businesses. Back in the 1980s, some absolute legends in the ad industry looking for a way to sell their beer to men cooked up one of the most legendary beer mascots of all time in a bull terrier named “Spuds McKenzie.”
Now, if they had just put the dog next to a pack of Bud Light, it wouldn’t have worked. Instead, they put a bunch of bikini-clad women expressing their adoration with flirtatious looks and songs about Spuds. The commercials were a perfect mix of humor and sexiness. It appealed to men because it allowed them to associate the beer with good times and nothing said “good times” like sexy women and not taking yourself too seriously.
Gillette’s marketing back in the 90s is also a really good example of utilizing sex appeal to sell its products. Watch this commercial and you’ll notice that it not only appeals to masculinity through things such as a successful career and even fatherhood, but the commercial features pretty women expressing their love and desire for their man.
Corporations knew how to utilize the sexiness and beauty of women to sell products. You wanted to have good times like Spuds did and you wanted to be the successful man in the Gillette commercials. These businesses seemed to get you and, as a result, you handed over your money to them.
Then the rise of social justice and the blitzkrieg of woke culture infected our society. Bud Light decided it wanted to appeal to “modern audiences” and partnered up with a man cosplaying as an exaggerated version of a woman. Gillette reversed its course and berated men for being men, denouncing the natural masculinity it once celebrated.
Let me ask you something. Which do you find more disrespectful to women? An attractive woman in a bikini attempting to sell beer to men, or a man insisting he’s a woman and demanding you give him all the same feminine respect as he makes a mockery of them? Is it more insulting to show attractive women wanting a well-put-together man or a corporation speaking on women’s behalf and denouncing the very nature of the men they love or want?
From the way I see it, the feminist left is attacking real feminine sex appeal just as much as they’re attacking men’s natural desires for it.
I’m not suggesting you have to like the “women in bikinis” angle. You don’t have to think a woman giving men a huge dose of her cleavage is tasteful or necessary. Your taste for appropriate sex appeal is going to differ from the next person. Even your own taste for it might differ from situation to situation.
But the one thing we should really stop doing is making sex appeal evil.
Take, for instance, this commercial from Miller Light that didn’t get a lot of daylight thanks to Bud Light’s controversy overshadowing it. Here, a woman who looks like she graduated with a degree in feminist theory calls advertisements with women in bikinis “bad sh*t” and encourages people to send in any ads featuring their products and women being sexy so they can shred it and turn it into compost for female brewers.
Looks like Miller Lite has jumped into the woke beer game pic.twitter.com/D87zHCbprT
— Daily Wire (@realDailyWire) May 15, 2023
The women in these ads agreed to be in these ads. They had no qualms about being sexy just as men had no qualms in enjoying their sexiness. Both were engaging in something that’s natural to do; women want to be seen and men want to see them.
Again, you can disagree with the extent to which these corporations went with these ads, but keep in mind that this isn’t actually about the ads. What’s being attacked here is the nature by which men are attracted to women. This isn’t support for women so much as it’s an attack on the nature of feminine attractiveness. This is a crusade against masculinity and feminity and how they interact with one another.
The brutally honest truth is that the social justice left abhors the natural order. They hate God’s design and want to “correct” it themselves. They think they can do that by pressing society to see various things as evil, including health, success, and even sexiness.
