Something of a plague in our arts extends from movies to commercials. Where respective brands, franchises, or products would deftly market to the audiences that consisted of their fan base, today the products seem to focus on a particular group and one of the smallest in the nation.

That group consists of the ideologues that obsess themselves with the intersectional politics of the radical left. Whether it’s feminism, minorities, or the LGBT community, the “modern audience” that focuses on subjects like these has become the prime focus for almost every writer, producer, director, and actor out there.

It’s this small group that many of these studios call “modern audiences.” They believe that this is the new wave of consumers and if they want to make something that will attract eyeballs, then it must feature things such as race-swapped characters, LGBT themes, and women that pass the Bechdel Test.

Yet, all of these creations that focus on this “modern audience” fail, or at the very least, pave the way for audiences to care less and less about the product in question. One of the chief examples of this is any products attached to Disney, which has so embedded itself with leftist messaging that every single one of its brands is bleeding fans. The issue has gotten so bad that Disney was forced to eliminate thousands of jobs, including one of its top executives.

But a more recent and viral example is Bud Light. After taking on transgender influencer and activist Dylan Mulvaney as one of its representatives, Anheuser-Busch suffered a blowback unlike any beer has in recent history. Its customer base was clearly not having this injection of wokeness into a product that had hitherto been marketed and sold to sports fans and party-goers, namely male ones.

As Nick Arama wrote on Sunday, now Bud Light is having to lead people to the chopping block, including those who allowed this insanely huge misstep to happen.

But how did this misstep happen? Why did they think the “modern audience” was just waiting for a sign to swap to a beer many of these neon-haired, heavily pierced, and eternally angry people would likely never drink in the first place?

The answer can be seen very simply. Look at this picture of Bud Light’s marketing team.

#alissaheinersheid not to pile on but I have to point this out. Look at this pic of Alissa’s Bud Light team. She talks about diversity & inclusion but I don’t see it here. I mostly see a feminine group of white people who must be out of touch w/ reality & blue collar America. pic.twitter.com/991Vn0j5Fn

— (C-Suite Hunter) Liam_NeedsHisMoney (@needshismoney) April 22, 2023

This group looks like the picture-perfect representation of a gathering of people with too much college and not enough education. My bet is that none of them actually drink Bud Light and after this picture was taken, a lot of it went down the drain. I’m willing to bet that their university professors were just as white as they were and they instilled the idea that their privilege needs to be made up for with gusto. There’s a strong chance that this group has a disdain for the typical customer base that Bud Light has and that it looks back on its history of marketing to this group as “problematic.”

This type of writing group was more than proud to announce themselves when it came to the show “She-Hulk: Attorney at Law,” where they were more than open about just how feminist and woke they are.

Not long ago, I wrote that the “modern audience” was actually a lie. I was right, but only half right. It exists, but it primarily exists in the room where these kinds of commercials, shows, and movies are made. The “modern audience” is the very people who create these abortions.

The issue is that these people are so self-absorbed that they believe their own hype is being a much larger group than they actually are. They’ve paid too much attention to the claims made by their fellow ideologues that they were legion.

The “modern audience” is themselves. That’s who they’re making these things for. They’re so high on their own supply that they believe the very core of any product is worth ignoring, and in fact, worthy of disdain. They feel they can escort in a new generation of people just like them through normalization.

But they aren’t. The audiences they pander to aren’t showing up. The “modern audience” they claim exists isn’t there. They were looking at their own shadows and counting themselves twice.

Writing what you know is always the way to go, but all these people know is that their beliefs are 100 percent on the right side of history and they need to force it on everyone else come hell or high criticism that drives customers away. Corporations will lose billions before they learn this lesson.

RedState dips its toe into covering woke culture from an entertainment and marketing perspective all the time, and if you would like to read our commentary and analysis of these events, then you should definitely sign up for the VIP program. It’s definitely where I spend most of my time writing.

Not only do you get to read my stuff, there are tons of articles, podcasts, and videos not available on the front page that you definitely want to be in on. Just use promo code “SAVEAMERICA” on checkout to get a whopping 40 percent off!

See you there!