As the summer blockbuster season closes out things remained strong, as they have been most of this summer. 2017 was a dismal affair, with low turnouts that had not been seen in over a decade. August of last year was especially poor, with weekly bad figures and studios reluctant to even release a new title while audiences stayed away. 2018 has been completely different.
Sequels, which were scorned for the better part of last summer, have been embraced, and this August has been just as robust with success being found for new releases during the historically weaker month. As it stands this year’s summer frame is challenging the record of $4.87 billion. So here is the continuing good fortunes as experienced this weekend.
1. CRAZY RICH ASIANS – $22.11 Million
Few if any had anticipated this level of success for what was considered a niche demographic release. Not only the #1 film for the third consecutive time but it has surpassed $20 million for just as as many weeks. It has already cleared the $100 million mark and a sign of strength, in its third week the title added over 300 screens. Not surprisingly a sequel has recently been announced.
2. THE MEG – $10.45m
A surprise opening has also shown staying power, with only an -18% loss in revenue. In theaters for a month now it is still a top-2 title and has only dropped about 350 screens from its debut on over 4,100. Internationally it has added an additional $350 million, so Warners is already well into profitability with this release.
3. MISSION: IMPOSSIBLE – FALLOUT – $7.03m
Critically raved this 6th installment in the Tom Cruise action franchise has been a healthy addition to the series. As of now it has earned $200 million domestically and globally has drawn in $650 million.
4. SEARCHING – $ 6.7m
This thriller from Sony Starring Debra Messing is another Asian-targeted demo title as it expanded from a limited release. It boasts a strong per-screen average despite a limited promotional push. This stands as a much stronger return than projected.
5. OPERATION FINALE – $6.01m
The historical drama is based on the real-life events of Mossad agents travelling to Argentina to capture Adolf Eichmann and bring him to justice. Strong performances and a high production value in this period piece makes for a very watchable experience.
6. DISNEY’S CHRISTOPHER ROBIN – $5.17m
While never a breakout smash the live-action re-imagining of a classic Disney tale has been steady in its performance. It remains on close to 3,000 screens after five weeks and is gradually adding up the dollars, as it now stands at $85 million.
7. ALPHA – $4.53m
Not a hit, though not an outright bomb, this is a small title from a small distributor that has struggled to find an audience.
8. THE HAPPYTIME MURDERS – $4.41m
A high concept comedy involving humans and puppets living in the same universe, this is shaping up to become Melissa McCArthy’s second disappointment of the summer, following “Life of the Party”.
9. BLACKkKLANSMAN – $4.175
The Spike Lee joint has found an audience. It has never shown on more than 2,000 screens but has managed to earn $40 million against a modest budget of $15 million.
10. MILE 22 – $3.58m
The attempt to launch a franchise off of this Mark Wahlberg action piece is likely to flame out. It has managed to barely draw over $30 million against a relatively modest budget of $50 million. A sequel is unlikely.