Bud Light Marketing Exec's 'Fratty' Photos Revealed as Anheuser-Busch Sheds $5 Billion in Market Cap

Things continue to get worse for Bud Light as its parent company Anheuser-Busch lost over $5 billion in market value by Wednesday after news broke of the beer’s partnership with transgender TikTok personality Dylan Mulvaney. (The stock did, however, end Thursday slightly higher than the day before.)

Meanwhile, the marketing executive (the first female one for a major beer brand!) behind the controversial attempt to engage the Gen Z demo explained in an interview that “Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach.”

Turns out she’s had quite a few extremely “fratty” moments of her own:

Alissa Heinerscheid, the woke Bud Light CEO who wants to shift the company away from a “fratty” and “out of touch” culture is seen here partaking in “fratty” and “out of touch” activities. The world can now see what a hypocrite this far-left executive really is! pic.twitter.com/d9emH4HYuc

— The Sly Show🇺🇲 (@theslyshow) April 13, 2023

Daily Mail explains where the photos came from:

Alissa Heinerscheid, vice president of marketing for Budweiser, is seen in a series of leaked photos from 2005 at a Harvard social club event blowing up condoms and chugging bottles of lager.

The photos come straight from Heinerscheid’s Facebook, under the album ‘Isis Senior Reverse Initiation Scavenger Hunt,’ before the business executive later deleted them.

Isis appears to refer to the school’s Isis club, which Heinerscheid was president of in 2006 and was described as a “haven of inebriated ditzes” by the school newspaper. Although the club was created as “a safe haven for women,” it also appears to have been a safe haven to get rip-roaring drunk, joke around with sex toys, and generally act “fratty.”

Several people were quick to call out the executive’s hypocrisy after she said on a March 30 podcast that she wanted the Bud Light brand to move away from a fratty image and detract ‘young drinkers.’

Budweiser VP Alissa Gordon Heinerscheid … her FB page is filled with Frat party pics. Like this one. Yes… it's her. pic.twitter.com/nF2gTT7MgR

— Sheila savell (@SheilaSavell) April 12, 2023

Meanwhile, sales of Bud Light reportedly dropped precipitously across the nation over Easter weekend. The NY Post reports that distributors are nervous:

Anheuser-Busch distributors in the South were “spooked” by the widespread backlash Bud Light received after teaming up with transgender social media star Dylan Mulvaney.

The intense opposition to Mulvaney promoting the beer has been alarming to Anheuser-Busch distributors, which placed fewer orders after the partnership sparked outrage from conservatives who argued the company is pushing “gender propaganda,” according to a Beer Business Daily report reviewed by Fox News.

On Monday I reported on the viral video of a local distributor who claims he was getting hit hard by the backlash and lowered sales volume. If you missed it, here it is again:

Bud Light merchandiser says he’s never seen ‘such little sales on this product in the past few days.’
Go woke! Go broke! pic.twitter.com/YJr8MW6UUD

— 🇺🇸ProudArmyBrat (@leslibless) April 8, 2023

The Bud Light Mulvaney controversy has clearly touched a nerve, with those on the right up in arms saying that Anheuser-Busch is engaging in the woke culture wars against conservatives, while those on the left are lowering themselves to their usual conversational points of arguing that if you don’t agree with something you are hateful, racist, anti-trans, and any other slur they can come up with.

It seems to me that the Bud Light campaign went out of its way to insult the beer’s own customers and was an in-your-face attempt to earn ESG points off people who simply want a cheap beer. I never thought, “I hate this Dylan Mulvaney person, I wish bad things upon him.” That being said, I certainly have zero interest in looking at his face on my beercan.

Although Anheuser-Busch’s stock has slipped in recent days, it’s still close to its 365-day highs, and it doesn’t appear that the company is in any serious financial jeopardy over this. At least—not yet.

People are definitely upset, though, and it will be interesting to see if this is quickly forgotten or drags on A-B’s profits for a while.

Put it this way—I know Nike is still making bazillions of dollars, but you won’t catch me or many people I know buying their products after they went all-in on Colin Kaepernick. Of course, they too joined the Dylan-Is-The-Greatest-Woman bandwagon, with predictable results.

'Burn Bra Challenge gains momentum on TikTok in calls to boycott Nike over Dylan Mulvaney ads.'

Good! Let's make Nike the next target.

Reminder, Nike also pays the notorious race-baiter Colin Kaepernick $ millions. pic.twitter.com/gEUtDXlsDC

— Charlie Kirk (@charliekirk11) April 12, 2023