Hey there, New York City.

We all know that you’re the city that never sleeps, the Big Apple, if you can make it there you can make it anywhere. Yet why would you want to make it there with high taxes, high crime, and your elected officials constantly making dumb PR-based moves that are supposed to improve the quality of everyday life in the city but don’t?

The answer, of course, is that you wouldn’t and that is why this latest move by your newly elected Mayor, Eric Adams, smacks of so many things but ultimately it comes down to desperation. In fact, it reeks of such desperation, I almost want to feel bad for the guy but ultimately I’m just going to feel bad for the people of the City of New York who decided to elect this guy and have to deal with him for the next three-and-a-half years.

What am I talking about, you ask?

The Mayor of New York City and his staff decided it would be a great idea to spend taxpayer money to advertise down in Florida. This actually does make sense in a backward sort of way, being so many people from New York have moved away from there to Florida.

Yet, the goal of this misguided and, quite frankly, vapid campaign is to try to get people who live in Florida to move to New York City.  Adams and his crew think you will get folks to move from a state with lower taxes, and better weather to the land of high taxes, crime, and really crappy weather.

Just as a heads up to Adams and his staff: You can say GAY in Florida. No one has ever been arrested for saying that in the Sunshine State.

Not a great plan.

Here is the tweet from the announcement of this clown show idea that the taxpayers in New York City are paying for.

We have a message for Florida’s LGBTQ+ community: come to a city where you can be you. Join us now at City Hall. https://t.co/0OOg7zigSB

— Mayor Eric Adams (@NYCMayor) April 4, 2022

My fellow writer here at Red State yesterday wrote a piece where he just demolished what the left is doing with this Don’t Say Gay nonsense. From my colleague Jim Thompson, The ‘Don’t Say Gay’ Contagion Is Killing the Left – Good…

The left doubled and tripled down. They’ve consistently lied about the contents of the bill. But more people read it and realized that they were lying. Biden has jumped in, claiming that it will “harm trans kids.” But Americans who read the bill know that’s a lie. Jen Psaki wants to avoid it now. She knows it’s a dagger in the heart. They know that it doesn’t do any of those things. The “Don’t Say Gay” crowd kept repeating the lie. Quietly, America said, “Why do you want sexualize children?”

I’ve never seen the left so completely misread the room. This issue isn’t about compassion or saying “gay.” Everyone feels compassion for children. I do hold visceral revulsion for adults who want to sexualize children. Thankfully my position seems to be the dominant view. But the left won’t let go.

Now the City of New York has produced a digital ad campaign to entice Floridians to move to New York City. The digital poster that repeats the word “Gay” is the message. The idea that anyone living in Florida would move to the most expensive city in the US so they can say “gay” is absurd — but that, apparently, is the message of New York City.

As you can see from the excerpt above, Jim absolutely obliterates the left’s hope that this idiotic lie that you can’t say the word “gay” in Florida will pay dividends for them. Mayor Adams, early in his first term, doubles down on this stupidity Jim writes about by thinking that this is going to encourage anybody to move to New York City.

Good luck on that hope, fella.

Your major crime stats are up almost 40 percent this year and your first act as Mayor was a photo op riding the subway to try and convince people it was safe.

Just ignore the high crime and the high taxes and move to New York City confident of the fact that you can scream “gay, gay, gay, gay, gay!” at the top of your lungs and you won’t be arrested. Honestly, that’s your selling point?

I’m going to make a note to check back in on this subject a year from now and see if there are any tractable statistics showing if people from Florida moved to New York City based on this campaign. My hunch is (and they are usually spot-on) that this is just flushing money down the toilet and it seems as though residents of New York City are totally comfortable with that.

Also, if anyone wants to give me odds on how long it is until we see a picture of Eric Adams in Florida enjoying the warm weather and all the amenities that the state has to offer, reach out to me at my bio right here.

I have a feeling it won’t be long.