I’m not really a morning person. I’ve adapted over the years to the point that I normally rise around 6:00 am. Sometimes, I wake up an hour earlier – particularly if news alerts are going off on my phone or watch. So it was that Tuesday morning, while I tried to make the most of that last 45 minutes or so of sleep, I noticed my watch buzzing at me as several alerts came in.

“Must be something big,” I thought – so I looked. And I suppose it was “big” in the sense that an incumbent president announcing his re-election bid is “big” – but it wasn’t terribly surprising, given his team had pre-announced the announcement last Thursday. (What is it with pre-announcement announcements these days? When did that become a thing?)

Anyway, the one surprising aspect of the news was that it came in at 6:00 am Eastern. Who announces anything that isn’t an emergency at 6:00 am – when 80 percent of the country is still sound asleep? And by video on social media?

It’s almost as if they wanted it to fly under the radar. As a Biden critic, I can see why they might want that. But if you’re truly jazzed about the launch of a campaign, why wouldn’t you wait until most folks were awake to see it? Unless, of course, you’re not so jazzed about it after all…

This “Moore to the Point” commentary aired on NewsTalkSTL on Wednesday, April 26th. Audio included below.

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