Brand Fail: Lincoln Project Adviser Rick Wilson's Week Goes From Embarrassing to Utterly Humiliating

Twitter/Screenshot

As we reported earlier, Never Trump grifter Rick Wilson’s week started off on a very embarrassing note after he was caught trying to cancel Domino’s Pizza over a response-tweet they wrote to White House press secretary Kayleigh McEnany nearly 8 years ago.

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To recap: Wilson, who along with George Conway, Steve Schmidt, and other “principled” conservatives is an adviser to the anti-Trump PAC “Lincoln Project”, tweeted “You just killed your brand. #ETTD” Monday night before it was pointed out to him the tweet was published during Obama’s presidency, when Wilson was still pretending to be a Republican and well before Trump ran for president.

Wilson tried to weasel his way out of the embarrassing moment, but conservatives who find his shtick tiresome were not going to let him. Some took the opportunity to note that his position as a Lincoln Project founder and Biden supporter was at odds with his past tweets ridiculing Biden as an lecherous, undignifiedmoron.” Domino’s Pizza got the final word in, though, tweeting “It’s unfortunate that thanking a customer for a compliment back in 2012 would be viewed as political. Guess that’s 2020 for ya.”

Unfortunately for Wilson, the bad news didn’t end there. Since he saw fit to dig up an old tweet to shame and cancel Domino’s, others started digging beyond just his tweets on the Twitter machine. His Instagram account was combed, and images of a cooler with a Confederate flag were discovered:

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What made this especially humiliating for Wilson and the Lincoln Project was that they have come down hard on President Trump and Republicans for defending Confederate monuments:

That includes this error-filled Lincoln Project ad, too:

Looks like Wilson, by his own standards, has killed the Lincoln Project’s brand.

As I said earlier, there is a lesson to be learned in all of this for Wilson: Play stupid games, get hoisted by your own petard. 😉

(Hat tip: Twitchy)

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