I’ll admit to being one of those who hears the word “literally” and cringes, and I’m glad to know I’m not alone. Mostly because the chances it’s being used properly anymore is close to zero. In fact, one New York City bar has now banned the use of the word.

East Village bar the Continental expounds on their (tongue-in-cheek) ban on the word literally. Their stated goal now is to stop “Kardashianism.” cc: @edenbrower pic.twitter.com/iI0N41qCgt

— evgrieve (@evgrieve) January 24, 2018

The owner of Trigger Smith’s Continental bar posted a sign banning the word and laying out exactly what the consequences of using it in the future will be:

“Sorry but if you say the word ‘literally’ inside Continental you have 5 minutes to finish your drink and then you must leave. If you actually start a sentence with ‘I literally’ you must leave immediately!!! This is the most overused, annoying word in the English language and we will not tolerate it. Stop Kardashianism now!”

The Kardashians — God love ’em — aren’t the only serial offenders of misusing the word “literally.” I have long blamed former Vice President Joe Biden for the bastardization of the word. Mostly because his constant overuse and misuse of it — to the point where he actually meant not literally when saying “literally” — was when I first noticed it years ago.

The bar is set to close soon, but pointing out the egregious way people are misusing and overusing the word “literally” is one of those national discussions I think Americans should have.