NASCAR Drops the Final Hammer on Brandon Brown and his 'Let's Go, Brandon' Deal

Brandon Brown and LGB car, screenshot. Credit: Brandon Brown/Twitter

As we previously reported, NASCAR claimed that it hadn’t yet authorized the deal between Brandon Brown and LGBCoin. “LGB” stands for “Let’s go, Brandon” — the saying that went viral after an NBC reporter claimed that a “F**k Joe Biden” chant was in truth chanting “Let’s go, Brandon” to cheer on Brown. The Brown team said that they’d received written approval from NASCAR to go ahead with the deal and the paint scheme on the car.

Now NASCAR is saying they’ve made their final decision on the deal and they are not going through with it. They claim that they would not permit the slogan to be on the paint scheme or in the sponsorship. They’re blaming an employee for greenlighting the deal saying that he didn’t have the proper authority to do so. Previously, they had said there was no approval. So it seems that NASCAR has some conflicting stories and a little credibility problem here.

That has understandably angered the Brandonbilt Motorsports, Brown’s team, who said NASCAR had signed off on the deal and the paint scheme which they then obviously spent time and money to put together, make the announcement, and put out the video.

“NASCAR did not speak with Brandonbilt Motorsports prior to making their decision to rescind the approval and multiple attempts to set-up a conversation to address this matter went unacknowledged,” Max Marcucci, Brandonbilt Motorsports spokesperson said in a statement.

“The bottom line is that Brandonbilt Motorsports followed the standard process for sponsor and paint scheme approval and received approval from a NASCAR official empowered to make those decisions, and who makes those decisions on a regular basis. This official then confirmed and reiterated that we had received approval in a phone conversation after the announcement was made.

“We are disappointed that NASCAR leadership has chosen to rescind approval of this sponsorship and feel they should have the confidence to own their decision to backtrack and not gaslight a team or a driver.

“Like every team, we rely on productive and friendly working relationships at all levels of NASCAR. Unfortunately, NASCAR leadership’s handling of this situation now threatens to strain our relationships and places us in an incredibly awkward position, yet again.”

Hedge fund manager and LGBCoin advocate Koutoulas was also upset about the decision and threatened to sue on behalf LGBCoin holders. “Now it’s war,” he tweeted Wednesday.

Sounds like NASCAR could be in some legal difficulty here because it certainly sounds like the Brown team and LGBCoin had every reason to rely upon what was represented to them. Bottom line is that they probably got some backlash from the left after the deal was announced then got cold feet. That move is likely to cost them, both in legal action and in fans who are not going to be happy with this.