Chick-fil-A found itself in a little hot water this week when it announced its plans to celebrate National Sandwich Day.
They sent out an email. “Calling all sandwich lovers,” it read, “Some prefer it grilled, others fancy the original. No matter which Chick-fil-A sandwich you love, order yours on November 3 for National Sandwich Day.”
Except that there was a small problem.
Nov. 3 is a Sunday. And Chick-fil-A is always closed on a Sunday, a tradition that started for religious reasons. It was continued to also give their workers a day of rest and opportunity to worship if they chose.
That caused a reaction from Popeyes, which jabbed at Chick-fil-A, saying their chicken sandwich was back and folks could enjoy theirs on Sunday.
Y’all…the sandwich is back Sunday, November 3rd. Then every day. 🤯🔥 pic.twitter.com/JDxyCIv0zz
— Popeyes Chicken (@PopeyesChicken) October 28, 2019
Some media also seemed to mock the mistake in stories about the error.
But Chick-fil-A had a great response. They said their celebration of the day would be both Saturday and Monday.
“Well … this is awkward.”
“We recently sent an email that included a message about National Sandwich Day, which naturally we were very excited about,” the email reads. “We didn’t realize it falls on Sunday when we are closed. We apologize for the confusion and hope to see you soon (Monday-Saturday).”
And they also joked about the reason for the mistake, in a statement they sent to USA Today.
“The cows sometimes get over-eager on their quest for self-preservation,” Chick-fil-A said in the statement. “They have been reminded that Sundays are off limits.”
The cows are likely getting more desperate given folks like Rep. Alexandria Ocasio-Cortez (D-NY) and Green New Deal folks seeking to get them.
But the mistake and the jab from Popeyes isn’t likely to harm Chick-fil-A’s preeminence and popularity with Americans.
Chick-fil-A tops the list of favorite fast food restaurants, according to a recent report.
In the United States, two hyphenated fast food joints have sat high upon the thrones of their regional kingdoms. In the West, In-N-Out reigned supreme. In the South, it was Chick-fil-A. Now, a survey has determined which cult favorite takes the crown nationwide. Chick-fil-A has been officially named America’s favorite fast-food restaurant.
A recent report by Market Force, published by Food & Wine, polled 7,600 consumers about their satisfaction level with various chains, and Chick-fil-A ranked the highest, with a 79% “loyalty rating.” In last year’s Market Force report, In-N-Out was America’s favorite for the second consecutive time.
It’s perhaps not coincidental that Chick-fil-A and In-N-Out Burger are committed to both their values and service to their customers.
Chick-fil-A’s chief executive has vowed to stick with the Sunday closures, which some call a surprisingly savvy move. While many companies refrain from public religious stances, Chick-fil-A’s owners have made them part of their brand.
“They don’t shy away from being family-focused, and they don’t shy away from being mission-driven,” Adam Chandler, author of a book on fast food, told Business Insider. “If there’s one thing that everybody knows about Chick-fil-A, it is that it is closed on Sunday.”