Listen, I’m sick of it, too — but my self-constraint has its limits. As Anheuser-Busch continues to dig its hole deeper and deeper, the beer giant’s latest excuse for Bud Light’s disastrous Dylan Mulvaney decision proves yet again that A-B doesn’t come close to getting it — or at the very least, doesn’t want to admit it.
Before we continue, let’s do a quick RedState review:
This Bud’s Not for You: Falling Bud Light Sales Worsen as Dylan Mulvaney Backlash Continues
As Sales Continue to Plunge, Bud Light Faces Displeasure on Both Sides of Its Controversy
Epic Video: Fans at Fenway Park Line Up for Concessions—Except at the Bud Light Stand
So, with sales numbers continuing to fall off the cliff, A-B again pushed the panic button, this time sending a letter to wholesalers addressing the controversy surrounding Bud Light’s collaboration with “transgender” man-child Mulvaney — and Hoo Boy, talk about desperation.
As reported by the St. Louis Post-Dispatch’s Daniel Neman, the letter comes a month after Mulvaney posted a TikTok video celebrating his 365th day of “being a woman” with a Bud Light can featuring his face. Mulvaney posted other videos posing with Bud Light, including one in which he nauseatingly frolicked in a bubble bath with a tower of Bud Light cans in the background.
Here’s the “best” part of A-B’s hilarious letter:
This was one single can given to one social media influencer. It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.
Have you stopped laughing about the cluelessness? To borrow from Hillary, what the hell difference does it make re: how many cans of Bud Light featuring Mulvaney’s image the company produced? Moreover, A-B gives away the game in the first sentence: the “single can” was produced as part of an agreement with the TikTok phenom to prominently display Bud Light in a set number of disturbing videos.
According to Neman:
A-B’s letter was forwarded to retailers, bars, and restaurants by Grey Eagle, a Fenton-based company that distributes Anheuser-Busch products to a 14-county region around St. Louis. […]
Grey Eagle included a cover letter. “Anheuser-Busch did not intend to create controversy or make a political statement,” it said.
“In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval,” Grey Eagle continued in its letter.
“Since that time, the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced.”
In a cover letter associated with the letter to wholesalers, Grey Eagle wrote: “Anheuser-Busch did not intend to create controversy or make a political statement.”
Yeah, well, too late to close the gate, Bud; the Clydesdales are already back in their stable, where they’ll likely remain until — and if — the infamous and totally unnecessary marketing decision blows over.
The Bottom Line
Sorry, Anheuser-Busch: that single can of Bud Light was for — and on — you.
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