LeBron James Wades Into Goodyear Controversy, Proving Once Again That Athletes Should Stick to Playing Sports

(AP Photo/Phil Long)
AP featured image
LeBron James speaks at a news conference after the opening ceremony for the I Promise School in Akron, Ohio, Monday, July 30, 2018. The I Promise School is supported by the The LeBron James Family Foundation and is run by the Akron Public Schools. (AP Photo/Phil Long)

NBA superstar LeBron James weighed in on the Goodyear Tire & Rubber Company controversy on Thursday, a day after Donald Trump called for a boycott of Goodyear tires, after a story broke about the venerable tire company banning MAGA gear at company facilities.

James grew up in Akron, Ohio, the home of Goodyear.

As I reported on Wednesday, a firestorm erupted around Goodyear on Tuesday over a picture of a slide used during a diversity training session at a Goodyear plant in Topeka, Kansas, in which “MAGA Attire” was included on a list of “unacceptable” hats or clothing, while displays of BLM and LGBT were listed as “acceptable.”

Trump, being rather fond of MAGA gear, and not overly fond of Black Lives Matter, then called for a boycott of Goodyear tires.

James, who already wasn’t a Trump fan, then stepped in and defended Goodyear. Anyway, here’s the CliffsNotes version — in three tweets.

The whole thing started with this:

Which led to this:

“Don’t buy GOODYEAR TIRES – They announced a BAN ON MAGA HATS. Get better tires for far less! (This is what the Radical Left Democrats do. Two can play the same game, and we have to start playing it now!).”


Which then led to this:

“I know my people of Akron and I know what Goodyear means to our city. So one thing about us, we don’t bend; we don’t fold; we don’t break for nobody. So I’m not worried about that. Not only has Goodyear been great for my city, for the history of my city, but the country and what they represented. It’s an unbelievable brand, unbelievable history.

We stand strong and we always unite, especially my city. We’ve always felt like we’ve been counted out, being a small city, and that’s what rallies us even more and makes us even stronger. So shout-out, salute to all the workers, men and women at Goodyear over the course of their history and to the city of Akron.”

Wait — what? Okay, so let me make sure I understand.

LeBron “knows his people and his city.” He’s proud of both. Got it. And Goodyear has been good for his city in terms of jobs. Got that, too.

Question: What does any of what LeBron said have to do with the controversy now facing Goodyear? Answer: zero.

So what was LeBron’s point? I got nothin’.

As the whole thing escalated, Trump vowed to replace the Goodyear tires on the presidential limousine, as reported by my RedState colleague Jeff Charles on Thursday.


As Charles also reported on Thursday, Goodyear issued a statement attempting to clarify its policy, which only led to more controversy — after an audio recording of the training session surfaced — proving Goodyear lied like a dog was less than honest in its statement.

Glenn Beck discussed the company’s anti-Trump bias on his Thursday radio program.

Late on Thursday, after having been caught with its virtual-signaling pants down, Goodyear announced that employees will now be able to wear pro-police gear on company premises.

No word on MAGA gear, by the way.

Meanwhile, LeBron, dude —stick to playing basketball. I realize you’re 6’9″, but you were in way over your head, here.

Kimberly Guilfoyle perhaps said it best, in response to LeBron’s “We don’t bend, fold, or break for nobody.”

Ah, Kimberly was right, LeBron. But you do take a knee. Like I said, stick to playing basketball.


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