Last night’s Doritos Super Bowl commercial has the abortion industry absolutely losing its mind.

Why?

The commercial shows a baby in an ultrasound.

Take a look:

NARAL – the abortion industry’s top lobbyists – immediately took to Twitter in outrage, fuming, “#NotBuyingIt – that @Doritos ad using #antichoice tactic of humanizing fetuses . . . .”  That “anti-choice tactic of humanizing fetuses” is called an ultrasound, which shows a baby human inside the womb.

#NotBuyingIt – that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50

— NARAL (@NARAL) February 8, 2016

Yet this wasn’t the only commercial big abortion was flipping out about last night.

The NFL released a series of ads during the big game on that premise that “Data suggest 9 months after a Super bowl victory, winning cities see a rise in births.”  They are known as Super Bowl Babies.

NARAL again couldn’t stand the idea of babies actually being born, tweeting: “Super Bowl Babies? Use protection, sports fans.”

Super Bowl Babies? Use protection, sports fans. #MediaWeLike

— NARAL ProChoice Ohio (@ProChoiceOH) February 7, 2016

(which was retweeted by @NARAL)

The abortion industry was actually going out of its mind about these fun Super Bowl commercials because they promoted the simple idea that life is precious and should be celebrated.  I guess an idea can be a dangerous thing.

Matthew Clark is Senior Counsel for Digital Advocacy with the ACLJ and Contributing Editor at RedState. Follow Matthew Clark: @_MatthewClark.