This Year's Corporate 'Pride' Campaigns Are Strangely Focused on Butts

Postmates "Eat With Pride" campaign for Pride 2022. CREDIT: Screenshot

As everyone is aware, June is “Pride” month – a month that’s morphed into an endless stream of corporations attempting to out-virtue signal each other, interspersed with raunchy parades and shows (such as the LA’s Pride in the Park).


Postmates went far beyond virtue signaling with their “Bottom Friendly Menu” and the accompanying video featuring the hashtag “Eat With Pride” (intentional phrasing). And by “bottom,” yes, they are referring to one’s rear-end, but they’re also referring to the “bottom” in a homosexual relationship, for those who might not be aware.

The entire thing is aimed at making sure “bottoms” aren’t eating anything that could lead to constipation.

What are you eating this pride? Well, if you’re a top, it seems like you can eat whatever you want. But if you’re a bottom, you’re expected to starve? Not this pride. Introducing the bottom friendly menu from Postmates.

The video, which is filled with food images that are considered to be sexual (peaches, tacos, squash) sporting S&M style clothing, then goes through a tutorial about insoluble fiber and dairy products and legumes and why those might not be optimal for “bottoms” and why things like sushi are.


In a follow-up to a Twitter commenter praising the food delivery company for “literally helping us have sex,” the official Postmates account replied:

Exactly. We’re tired of heterosexual sex being the main focus of sexual education. Homosexual sex, specifically bottoming, is all too often omitted and stigmatized. Not this year. Happy Pride!

Call me crazy, but I’d rather corporations focus on giving me a great product for a fair price, and not worry about what types of sex are stigmatized or about providing sexual education.

Burger King is also obsessed with bottoms in their Pride 2022 marketing (at least in Austria), advertising that customers can order their Whopper with either two top buns or two bottom buns.


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