Woke Coca-Cola May Be Going The Way of New Coke

(AP Photo/Wilfredo Lee, File)

Welp! Looks like the Coca-Cola company is coming out of its fog of WOKE, finding the wreckage to their reputation and their market share a little too hard to take.

From the New York Post:

Woke Coke has gone flat.

Coca-Cola has paused its controversial diversity plan — that included penalties on outside law firms if they failed to meet racial diversity quotas — after intense backlash.

The pause comes after the orchestrator of the plan, Coke’s former general counsel Bradley Gayton, abruptly resigned last month after less than a year on the job and as criticism of the quotas mounted.

It seems Bradley Gayton was one of the evangelists for Coca-Cola’s Gospel of Woke.

In January, Gayton made headlines when he unveiled his plans to penalize outside law firms that failed to meet new diversity quotas by slashing their fees or cutting ties with them altogether.

Under the plan, any law firm seeking to do business with the company was required to commit that at least 30 percent of billed time would be from “diverse attorneys,” and at least half of that time would be from black attorneys.

“The hard truth is that our profession is not treating the issue of diversity and inclusion as a business imperative,” Gayton wrote in January, unveiling the plan. “We have a crisis on our hands and we need to commit ourselves to specific actions that will accelerate the diversity of the legal profession.”

But Gayton’s sudden resignation last month has thrown the plan into doubt, with outsiders criticizing the plan and urging Coca-Cola to walk it back.

In February, Coca-Cola went on a “Be Less White” campaign that involved a diversity training seminar on LinkedIn as a requirement for all its employees. When it came under fire, Coca-Cola claimed that it wasn’t required.

The seminar was created by Robin DiAngelo of White Fragility fame. You know you’ve reached the zenith of a career of racial grift when you are promoted on the social media platform for career professionals.

Coca-Cola was also among the many Georgia-based concerns that came out against the new Georgia voting law.

There’s an idiom that says, “don’t bite the hand that feeds you.” Wonder if Bradley Gayton and Robin DiAngelo think idioms are racist?

But don’t be deceived: Gayton, and his born-again Woke agenda, is not going anywhere. Coca-Cola is merely shifting him and it to the background until the furor dies down, while he continues to whisper Woke Nothings into the CEO’s ear:

Despite his departure from Coke as general counsel, he still has a relationship with the company.

He signed a new contract to serve as a consultant to Coca-Cola CEO James Quincey. In that position, he’ll be making a hefty $12 million over the next year. That included a $4 million sign-on fee and a monthly consulting fee of $666,666, according to an April 21 securities filing. It’s unclear how Gayton will be able to impact the company’s outside law firm diversity plan in his new position.

It’s clear that Coca-Cola is still fully invested in their “diversity push”; they just want to find a way to do it where it doesn’t affect their bottom line and their reputation.

Give them time.

Newsbusters and other outlets are referencing a survey by Rasmussen Reports showing that people really don’t care what a corporation thinks about voting laws or racial diversity. They just want you to make a quality product that they can enjoy.

Rasmussen Reports released a survey of 1,000 American adults showing that 37 percent of Americans were less likely to purchase Coca-Cola products. Rasmussen said that the results were due to the company’s liberal political stance against Georgia’s recent law protecting voter integrity. In addition, the survey found that Americans opposed major businesses attempting to influence politics “[b]y more than a 3-to-1 margin.” Perhaps Coca-Cola and others should learn that leftist virtue-signaling doesn’t necessarily pay dividends.


Rasmussen highlighted an important note that “[m]ost voters say it’s more important to prevent cheating in elections than to make it easier to vote and, by more than a two-to-one margin, [voters] reject claims that voter ID laws are discriminatory.”

As the Steak-Umm corporation taught us, when your message overshadows rather than promotes your product, then you have a problem. Coca-Cola may be looking as though they are offering a mea culpa; what they are really doing is trying to find a new way to market a turd and make you think it’s chocolate pudding.

Thanks, but no thanks. Time for an RC Cola.