Ah, the wondrous world of white progressives, where virtue signaling reigns supreme and genuine action remains as elusive as a member of Congress without his hand in our pockets. It is truly remarkable how these self-proclaimed saviors of the marginalized manage to bask in the warm glow of their social media praise while conveniently sidestepping any tangible effort to bring about meaningful change.

It almost makes one want to join this club of feckless hypocrites. They get all the plaudits and adoration when, in reality, they don’t do jack to help those they claim to care about. Like skilled woke ballerinas, they prance about on the stage of righteousness, dazzling us with their rhetoric while conveniently forgetting that actions speak louder than tweets.

You have probably already read about the silliness surrounding recent comments made by the owners of ice cream company Ben & Jerry’s, who sparked controversy on July 4th with a tweet and website message questioning the celebration of Independence Day.

The company stated that the United States was founded on stolen indigenous land and called for a commitment to returning it.

This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it. Learn more and take action now: https://t.co/45smaBmORH pic.twitter.com/a6qp7LXUAE

— Ben & Jerry's (@benandjerrys) July 4, 2023

The post received a cacophony of clapback from folks on social media, with critics arguing that if the company truly believed in its message, it would give back its own properties to indigenous tribes. Some even raised concerns about the company’s use of milk from cows and questioned when they would give up the profits or free the animals. The backlash led to calls for a boycott of Ben & Jerry’s, and its parent company, Unilever, reportedly suffered a $2 billion loss in market cap since the incident.

Don Stevens, chief of the Nulhegan Band of The Coosuk Abenaki Nation, one of four recognized tribes in Vermont, expressed his desire to dialogue with Ben & Jerry’s about the matter. Stevens pointed out that the company’s corporate headquarters was located on Western Abenaki land and suggested that if Ben & Jerry’s was sincere in its statements, it should put its money where its mouths are and return the land to the Abenaki tribe.

As of this writing, Ben & Jerry’s has not responded to Stevens’ invitation. But we already know they won’t have anything to say, don’t we?

Being a white progressive means one can use marginalized communities to virtue signal about how much they care about the plight of downtrodden brown people without ever having to lift a finger to do anything significant to help them. While Ben and Jerry implored the nation to give back what was taken, they conveniently overlook their own reluctance to part with their lands or share their profits. It seems that when it comes to actually taking action, these performers develop an inexplicable bout of stage fright.

Perhaps the ice cream magnates did not consider the possibility that they might be lambasted for their hypocrisy on this issue – it seems to be the most likely scenario. After all, how often do folks like this ever get called onto the carpet for their apparent bovine excrement? Perhaps their next ice cream flavor could be Virtue Signal Swirl? They can have that one for free.