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DOGE Needs to Do More Than Just Its Job to Be Effective, It Needs to Become a Sensation

AP Photo/Jose Luis Magana

Up until recently, few people knew just how wasteful the government was. The sad part is, once DOGE reaches the end of its lifespan, a lot of people will forget. 

And that's nothing compared to the amount of people who never learned about what DOGE found. 

I can say with confidence that the Department of Government Efficiency is one of the greatest things to ever happen to America, and it's something that should have a lasting impact in a fair and just world... which is one we don't live in. 

DOGE's work is one administration away from being completely undone. Anything stripped and reduced can always be fattened back up, which is why DOGE needs to take steps to make sure that doesn't happen. This means that DOGE needs to be able to communicate the waste and fraud in our government to the people in a way that really gets their attention. 

To be sure, what DOGE finds is often broadcast to the people, especially on X which is the de facto town hall of the Western world. This is all well and good, but the issue is that it's finding so much that the information has become overwhelming. You can make someone tune out pretty easily by presenting them with too much, and that's exactly what's happening. 

You can make someone forget what they learned by immediately giving them something else to remember. Eventually, the overload sets in and the person just walks away, even if they are all for what's going on. They'd rather just trust it's being handled than actively pay attention. 

Per the March 14 update, DOGE has racked up a score of slashing $105 billion. That's a massive number, and one that's going to dissolve into nothing in the minds of onlookers. Again, once something reaches a certain size, it just becomes a number. One someone is killed during a car crash, it's a tragedy, but when millions of people die because of an out-of-control dictator, it becomes a statistic. 

So what's the fix? How do we get people to truly soak in the work DOGE has done to the point where they develop a prejudice against government waste and corruption? 

Well, to figure that out, we can look to the enemy of the people, the media. They're very, very good at taking large concepts and breaking them down into things that people remember and get emotional about. 

The media operates on rules given to radicals in a book called "Rules for Radicals" by a radical who liked rules named Saul Alinsky. He was not a good man, and is responsible for the left's playbook, which caused unmitigated rot and regression for the United States... but the man understood human psychology, especially when it came to narrative creation. 

If there's one thing the media learned from him, it's that in order to get people to truly remember something, you need to isolate a thing, ridicule it, and polarize it

DOGE can do exactly this by making specific finds features to target for the people to wrap their heads around. 

Let's take the FEMA's $59 million migrant hotel splurge, for instance. 

Musk's group found that FEMA, the government entity that's supposed to be helping Americans during disasters by providing help and relief, was dropping $53 million to house illegal immigrants in luxury NYC hotels, including security and food. This is a crazy story, especially as Americans in states like Florida and North Carolina are even still recovering from disasters of their own. 

DOGE could highlight this well by contrasting it to the American people through videos. Imagine a flooded town, people stranded, rebuilding, and attempting to survive as they attempt to recover their lives with nothing but the American spirit and help from their fellow citizens. Many people came together to help those in need... and noticeably missing is FEMA. Where are they? 

Currently serving up dishes to illegal migrants in New York in a pricey hotel. Every night they stay under that roof and sleep in those beds is paid for by you, the taxpayer, and it's not cheap, either. They're doing things like this at such a rate that FEMA had no money left over for Americans, effectively raising the question of what kind of organization is FEMA? 

This can be done well through videos, on-the-ground reports featuring someone going through the camps and the hotels, talking to those responsible to try to get answers, and broadcasting it on every social media platform available. 

This isn't even the largest example of waste and fraud DOGE found... but it doesn't have to be. All it has to be is memorable and infuriating. DOGE has to make it personal. It's stealing your tax dollars to use them on migrants in a way that you wouldn't ever approve of, especially when there are fellow Americans in desperate need of it. FEMA didn't just fail the victims of disasters... it failed you. It stole from you. It abused your trust. 

The thing is, while the government is made up of "the people," it's still an entity that feels detached. Throwing around billions of dollars is something the government does all the time, and so often that billions has suddenly become a shrug-worthy figure in the minds of the people. 

It has to be made personal. There are a myriad of finds DOGE can pick from, but in order for this to stick, and to get the people to understand just how abusive the government is with their money, it has to hit home. 

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