It doesn't help that for the better part of 2023 and too much of 2024, we were inundated with all thing Swift. Her "Eras Tour" was one of the most successful musical tours in history and her boyfriend, Kansas City Chiefs Tight End, Travis Kelce, had won his second Super Bowl. Like the NFL, the media's go-to move was "cut to Taylor Swift." 

She was a cultural juggernaut, unstoppable and unrelenting. 

But as I said in October 2023, the solution to stopping Swift could only be provided by Swift herself, or rather her own insistence that the limelight belongs to her. The only answer to the problem was "time":

The only solution is time. Eventually, Swift's star will fade, and her influence will wane, but this won't be for years. Given Swift's ability to evolve, her longevity shouldn't be underestimated. Even when the time of her decline comes, she's still cemented herself into history as one of the most popular and influential celebrities that has ever existed.

And that time has officially come. Swift's hold on the culture is over, and the greeting she got at the Super Bowl makes that clear. 

For those who didn't watch the Super Bowl or didn't care enough about it to keep track, at one point during the festivities, Taylor Swift was put up on screen within the stadium and the stadium booed her. The look on her face as it happened was almost one of surprise. 

The official end of woke celebrity culture.
Just after Donald Trump receives rapturous applause at the Superbowl, Taylor Swift is roundly and loudly booed.
These “stars” don’t know what hit em. pic.twitter.com/Vb7in5LHx9

— Dan Wootton (@danwootton) February 10, 2025

Now, compare that to the greeting Trump got when he appeared on the screen, which was a massive cheer that went on even after he disappeared from it. 

WOW! The entire crowd at the Super Bowl went NUTS after seeing President Trump on the screen during the National Anthem. pic.twitter.com/CMhDUy5iiK

— George (@BehizyTweets) February 9, 2025

This is a huge dynamic shift in just two years. The most hated man in America is actually the most beloved, and the most popular celebrity in the world is rejected in no uncertain terms. 

This indicates a massive cultural shift, and not just in terms of left vs. right, but in the influential power of the celebrity. This is a total alteration in societal perception, and that can't be understated. 

It's been in the works for some time, to be fair, but this transition seems to be wholly complete as of now. 

We're in a new age, baby. 

To be clear, this doesn't mean America has an overt hatred of celebrities and influencers. Not at all. There are some Americans clearly like and appreciate such as Joe Rogan, Elon Musk, and I'd even venture to say that Donald Trump himself is both celebrity and influencer who just happens to be President as well. Famous people will never stop being a thing, and if I'm being honest, I don't think it should ever stop being a thing. 

However, I think what we're divorcing ourselves from are the old ways of considering what we think people should be famous for. It used to be things like starring in a movie or television show. It used to be models or media-focused individuals. Sometimes, they'd even be famous for being famous. 

But this all seemed to be the result of some kind of falseness. Things were a bit too cultivated and crafted. The new celebrity seems to be people who are real, in your face, and not nearly as obsessed with looking like they're infallible. They aren't mean, but they are honest, and most of all, they're willing to talk to people they disagree with. 

Swift represents an old kind of celebrity despite being in a younger body, whereas Trump may be older, but redefined what celebrity actually meant, and it's something a bit more down to Earth and honest. 

Thus he's cheered at the Super Bowl, while Swift was booed. 

Understand the meaning of the event plainly: It was just Swift that was booed, it was the kind of celebrity that Swift represents.