It wasn't that long ago that Disney was vowing to fight tooth and nail against Ron DeSantis and the Florida Republican Party over the "Parental Rights In Education" bill, which they referred to as the "don't say gay" bill. The idea was that DeSantis and those homophobic, transphobic Republicans hated gay people so much that no one was even allowed to say the word "gay" in a school.
That wasn't the case at all, and it was more about keeping parents informed about everything and anything that happened to their child in schools. The only thing it did down as make it clear that a teacher could not teach homosexuality or gender concepts to kids in the third grade and below, which is completely fair as none of that is developmentally appropriate for children. But nowhere in the bill is it said the word "gay" is prohibited.
Disney lost that fight in a big way, and on more than one level. Not only did DeSantis strip Disney of its tax-free haven in Florida for daring to try placing itself between parents and their children, people began turning away from Disney. With every new release that included homosexuality, its audience shrank and its movies and shows kept bringing in abysmal returns.
Now, it appears Disney has adopted a "don't say gay" policy of its own after being dealt one too many box office bombs.
According to IGN, Disney execs attribute the failure of Disney/Pixar's "Lightyear" movie to the lesbian kiss, something that Disney staff disagree with:
But multiple sources say that Disney leadership internally put a large part of the blame for Lightyear’s financial failure on a same-sex kiss in the film, which was briefly removed then reinstated after an internal staff uproar. In a joint statement to Walt Disney Company leadership, LGBTQ workers and allies at Pixar said leadership was censoring “overtly gay affection” at a time where employees were also protesting the company’s response to Florida’s “Don’t Say Gay” bill.
“It is, as far as I know, still a thing, where leadership, they'll bring up Lightyear specifically and say, ‘Oh, Lightyear was a financial failure because it had a queer kiss in it,’” one source tells IGN. “That's not the reason the movie failed.”
Only they were correct, at least in large part. The timing of the lesbian kiss in a children's movie when Disney was effectively attempting to stop a bill that literally helped parents keep track of what was happening to their children when their backs were turned was never going to go down well. It felt like a middle finger to Americans, and so Americans turned their back on Disney.
The Disney staff that are reportedly so LGBT to the point of being militant within the company don't want to admit it, but their wokeness was killing Disney.
But wait, there's more.
According to IGN, Disney execs have been burned so badly by the people's refusal to accept a gay agenda that they told "Inside Out 2" creators to make the movie "less gay":
The apparent hesitance to touch on LGBTQ themes storylines in particular affected Inside Out 2’s development, according to several of our sources. Multiple people recall hearing about continuous notes to make Riley, the main character of both Inside Out movies, come across as “less gay,” leading to numerous edits that ramped up around September 2023 after the resolution of the WGA strike. Sources describe rumors that there was special care put into making the relationship between Riley and Val, a supporting character introduced in Inside Out 2, seem as platonic as possible, even requiring edits to the lighting and tone of certain scenes to remove any trace of “romantic chemistry.” One source describes it as "just doing a lot of extra work to make sure that no one would potentially see them as not straight."
And there you have it. You won. Disney has thrown in the towel.
There were rumors that Disney had quietly put the car in reverse and was backing away from the LGBT agenda. While I'm sure there will be a few more shows and a movie or two that come out which have elements of it, once these filter out it appears that Disney will be ditching quite a bit of its LGBT injections into its creations, at least anything that's geared toward children.
(READ: Disney Is Quietly Bending the Knee to You As You've Proven Stronger in the Culture War)
The question is, is it too late? Have the people had it with Disney? Will it ever fully recover?
I think there's a path there, but that's another article.