Netflix and Brie Larson Use "Targeted Harassment" to Pile On One of Her Critics

Twitter has hard and fast rules about targeting one user for harassment, and they usually put a stop to it when they see it…if you’re on the right.


There have been multiple examples of right-leaning figures being banned from the social network due to the fact that their followers began piling onto users after being publicly put down. However, Twitter doesn’t seem to have a problem with this if the one doing the targeting is a celebrity or a displayer of said celebrities.

Brie Larson, recently famed for stepping into the role of Captain Marvel, has made her directorial debut on Netflix with a movie called “Unicorn Store.”

One Twitter user in particular named “Joe Gil” commented on the trailer, noting that it didn’t look all that interesting, and compared her debut to Jonah Hill who waited to debut out of respect for the medium. Gil surmised that Larson was riding Captain Marvel’s wave.

Netflix responded to Gil, posting Larson’s accomplishments with her history.


This was followed up by Larson, who quote-tweeted Netflix with “NETFLEX,” causing the deluge to begin.

This was then turned into a story by ET Canada, who celebrated Netflix taking down Gil.

The end result was a deluge of people coming down on Gil, who had to take his account private thanks to the mob sicced on him by Netflix, Larson, and ET Canada.

This is something Twitter frowns upon.

“You may not engage in the targeted harassment of someone, or incite other people to do so,” it says in their rules page. “We consider abusive behavior an attempt to harass, intimidate, or silence someone else’s voice.”

This wasn’t lost on some, and others pointed out how wrong it is that a random follower on Twitter would get dogpiled by a major corporation and a celebrity simply because he’s not a Larson fan and expressed it.


Gil may have been ignorant about Larson’s past experience, but that’s not the point. Larson and Netflix are using their power to defend their product with intimidation tactics, siccing the mob on a Twitter user who dared voice his opinion.

This is not only a violation of Twitter’s rules according to Twitter both in writing and by example on how they enforce it, but it’s also unethical that a corporation should draw massive negative attention to something they consider wrong-think.

Targetted harassment isn’t okay, but it needs to not be okay for everyone.

(h/t: Bounding Into Comics)




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