There’s no question that Black Lives Matter has become infamous in pretty much every community. It’s a group that practices violence, destruction, and disruption, but defines itself by its more peaceful protests as a way to shield themselves from criticism, and claim legitimacy.

The counterargument has been a very common sense “all lives matter.” This seems to anger Black Lives Matter activists to no end, seeing as how it seems to run completely contrary to their brand. Apparently, if all lives matter, then black lives are lessened in the grand scheme. This is wholly untrue, but for BLM, unless you’re giving it full attention and reverence, then you’re obviously a racist.

You can see a prime example of this when the Nice, France terror attack happened, and BLM became angry that the spotlight was no longer on them.

But to further highlight how illegitimate Black Lives Matter is as a movement, and how it’s really just a racial bullying campaign, one YouTube user named Joey Salads conducted a social experiment with the Black Lives Matter brand, vs the “all lives matter” phrase.

In the video, Salads holds up a sign that says “Black Lives Matter” in a predominately white area. As he stands there, he asks passers by if they support “Black Lives Matter,” and while some of them say yes, most of them finish by saying all lives matter. Most of them, however, feel as if the movement is wrong because it’s segregating. As one of those questioned says, it makes it harder for everyone to come together as a group.

As you can see, the black community did not take kindly to the “all lives matter” sign, with most of them becoming physical, and forcing him to drop the sign on the ground. Some of them attempted to chase him down, and the one friendly guy who had no violent intent warned him that he needed to leave with that sign because he was putting himself in danger.

Emotions run high when it comes to the subject of Black Lives Matter, and attempts to counter the narrative created by the movement results in consequences from those who do support it. What Salads highlights is the just how despotic the movement and its supporters have become when it comes to messaging. Even when the message is inclusive, it can’t be tolerated. To them, it’s black lives, or it has to go.