It has been a revealing reality that over the past decade, it is clear which presidential figure generates publishing interest. During and following his first term in the White House, Donald Trump was the subject of a continuous stream of books covering just about every aspect of his political career. Yet by 2021 political non-fiction waned.

Joe Biden was not the inspiration of too many tomes, and the few that were published were roundly ignored. It was clear the focus was on the scandalous and salacious, and that Biden either delivered little interest, or more likely writers and publishing houses were loath to deliver a product that might damage his efforts and/or aid Trump’s third bid for the White House. Today that hesitancy is gone, and more interesting is that we see a complete reversal of the public's purchasing interest.

Now that it is considered safe to discuss Biden’s tenure openly - with fortunes no longer on the line - we are seeing a rapid competition by journalists to get their version of the 2024 election onto shelves and loaded on digital readers. By July we will be seeing the fifth book on this very topic, but more of interest now is that three titles have already been released over the past month. The sales figures give a sharp window into where reader interest comes to rest.

Jonathan Allen from the New York Times partnered with Amie Parnes from The Hill to write “Fight: Inside the Wildest Battle for the White House.” A week earlier Chris Whipple offered up “Uncharted: How Trump Beat Biden, Harris, and the Odds in the Wildest Campaign in History”, and predating those by a couple of weeks was Axios reporter Alex Isenstadt with “Revenge: the Inside Story of Trump’s Return to Power.” (Still to arrive is Jake Tapper and Alex Thompson co-writing “Original Sin: President Biden's Decline, Its Cover-Up, and His Disastrous Choice to Run Again”, and then Josh Dowsey, Tyler Pager, and Isaac Arnsdorf team up with “2024: How Trump Retook the White House and the Democrats Lost America.”)

In “Fight,” there were some revelations (not a surprise to most of our readers) on Biden’s mental slide and the efforts in his administration to hide his condition or mitigate the backlash. There was also a nugget about how some in the Democrat Party orbit were gameplanning to have Biden step away a year before his disastrous debate performance. Easily the most egregious display was not in the book but seen on its promo tour; Parnes and Allen were on “Morning Joe” and we saw the wedded co-hosts - Biden’s most ardent defenders - expressing surprise at some of the revelations of President Silveralert struggling frequently.

In “Uncharted,” Whipple (who penned one of the few forgotten Biden books in 2023) detailed scenes of the then-president struggling during debate prep, how he walked out on strategy sessions to go nap. He even noted how he had been shielded from speaking to Biden directly when writing his book on the man, instead having to submit questions in email format for his content.

In complete contrast is “Revenge,” where Isenstadt placed his focus on the inner workings of the Trump campaign. Based on speaking to over 300 people, he delivers tales on Trump’s reelection bid from inside the courtrooms, Mar-a-Lago, and on board Trump Force One. It is a mostly Trump-centric account, and this shows where readers hold interest.

Looking at publication sales trade outlet Bookscan, we see a clear preference – and as a result a clear loser. Allen and Parnes come out on top with weekly sales over 14,000 units, and close to 30,000 so far. Whipple’s “Uncharted” has been strong with first week sales of 7,475 since its debut on April 8. But the reveal comes with the audience apathy for “Revenge.” Since it came out on March 18, the book has only moved 2,721 editions in a full month.

What is apparent is that there is a deeper interest to learn what has been hidden about the plight of Joe Biden and the mayhem inside his administration. Even as Isenstadt went on MSNBC to appeal to their anti-Trump audience, as well as other left-leaning outlets, his exposé led to shrugs. This is clearly a sign that while Trump is covered exhaustively, there is little new to be learned, or at least not seen as rehashing many of the same TDS themes. The fact that some new and original reporting on Biden is now permissible to a degree should show the news outlets that there is a market for equal and possibly unbiased reporting.

Who could have imagined that covering both parties in similar fashion could deliver positive results? (Answer to that rhetorical: conservatives and anyone paying real attention to the actual news.)

Editor's Note: The mainstream media continues to deflect, gaslight, spin, and lie.

Help us continue exposing their grift by reading news you can trust. Join [Insert Site] VIP and use promo code FIGHT to get 60% off your membership.