While the George Floyd riots of 2020 pushed many corporations to deeply invest in woke ideology, the trend of big business pushing far-left ideology goes back much further. One company that proudly placed itself on the cutting edge of the modern social justice movement was Pepsi. 

The perennially second-place beverage company jumped on the bandwagon with a now-infamous advertisement involving social justice protests and Kendall Jenner. Within a week, the move had created such a backlash from the left wing it was trying to court that the ad was pulled down. Naturally, no lessons were learned, though. Instead, Pepsi doubled down again and again, desperately seeking Democratic Party approval like a sad stalker peering into their obsession's window. 

Still, one might have argued that it was a calculated move, meant to provide protection from an ever-growing, aggressive group of partisans. Of course, such an argument would be predicated on said protection actually being provided. 

On that note, Pepsi is learning the hard way why selling out to woke Democrats is a bad idea. New York AG Letitia James is suing the company for billions of dollars, claiming that its use of plastics harms the environment. 

I'm in Buffalo to announce a historic lawsuit against @PepsiCo for endangering our environment and New Yorkers' health.

Pepsi's plastic packaging is polluting the Buffalo River, harming our wildlife and contaminating Buffalo's drinking water with dangerous microplastics. pic.twitter.com/On9n1yc800

— NY AG James (@NewYorkStateAG) November 15, 2023

Continuing a theme of putting forth absurd lawsuits, James is now charging that Pepsi is responsible for people who buy their products and don't properly discard their trash. It's akin to suggesting that car manufacturers are responsible for drivers who drive drunk. According to James, had Pepsi used biodegradable materials, none of this would be an issue, thus, they need to pay the State of New York an exorbitant amount of money.

Do I feel bad for Pepsi, though? Not even a little bit. 

Republicans spent years warning these big companies that getting into bed with the Democratic Party would come back to bite them. Instead, we were maligned and attacked for even making the suggestion. You see, the big-brained CEOs at places like Pepsi knew better. They thought they could control the destructive behemoth they were happily feeding. 

Well, it's official: They can't. 

You can never be woke enough. It does not matter how much you bend the knee. It doesn't matter how much money you donate. It doesn't matter how much simplistic, pathetic pandering you engage in. The left will always find a reason to go after anyone who dares to be successful. That's what made big business' gambit to go woke so insanely self-destructive in the first place. 

Did they really think those who called them evil profiteers for decades were suddenly going to be on their side? The amount of naivete one has to possess to believe that is astonishing. Yet, here we are, with major corporations continuing to self-immolate in pursuit of a demographic that hates them. 

Meanwhile, as a Republican, I'm content to sit back, drink a glass of water, and laugh at their misfortune. We warned you, and you didn't listen. There's no going back either. We aren't taking apologies, not that one would be offered anyway.